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Facebook Hashtags Not Yielding Added Exposure for Brands [Study]
Ever since Facebook hashtags launched, marketers have been trying to determine ROI. So far, reports have shown that hashtags may not be performing up…
Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five geo-targeting techniques…
SEO Packages: Buyer Beware
Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at…
Thin Content With Little or No Added Value Manual Action: Google on How to Fix It
If you've received this warning, it's because Google has determined your site isn't serving the best possible quality of content for your visitors, primarily…
Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards
At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction…
Facebook to Users: You Have Exactly 7 Days Until We Own You
Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in…
Seasonal Link Building in 6 Steps
Harnessing the upswing in seasonal trends and building more links for your site takes planning and a lot of upfront work, so be prepared…
Monitoring Your SEO Clients with Cyfe
Have trouble keeping up with everything when managing multiple SEO campaigns? Cyfe is an all-in-one business analytics tool that let you create dashboards with…
What Are Some Post-Google Penguin, Budget-Friendly Link Ideas?
After Google' Penguin 2.0 update, many websites have seen rankings drop for keywords that they used to be steady on for a long time.…
Why Google Wants to Know About Small Websites That Aren’t Ranking Well
Do you have a small website that isn't performing as well in Google's search results as you think it should? Google's Matt Cutts is…
New on Twitter: Lead Generation Cards for All Advertisers; Conversation View
Twitter was busy this week with two announcements. First, Twitter announced that it has made Lead Generation Cards available to all advertisers. Meanwhile, Twitter…
Link Building 101: How to Conduct a Backlink Analysis
Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What's more, running backlink analyses can help…
Keyword Mining: An Interview With SES San Francisco Speaker Bill Hunt
At SES San Francisco, Bill Hunt will show you how to mine your search keywords and social data for new revenue opportunities. Here, Hunt…
Why Google Won’t Respond to the 5,000 Reconsideration Requests They Get Every Week
Don't expect any personalized responses from Google, considering there are 250 million domain names, and Google took manual action on 400,000 websites just in…
Twitter Buys Social TV Analytics Company Trendrr
Trendrr creates big data social analytics products for TV and media brands, including Curatorr, which allows clients to curate tweets for broadcast, or analyze…
Yelp Gets Bad Reviews From Small Business Owners in Los Angeles
Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with…
Facebook Revamps Contest Rules for Businesses
Facebook has drastically changed its contest rules for businesses. What was once restricted is now available. Brands can choose to run contests on the…
Correlation, Causation & Coincidence in SEO
It's absolutely critical to understand and remember the differences between correlation, causation, and coincidence. Here we define each term, and look at some examples…
Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]
Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about…
Let Your Audience’s Interests Guide Your Content Strategy
Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can…