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Here’s a new content marketing strategy documentation map
I'm currently going through the process of establishing a content strategy from scratch and thought I'd share what I'm doing, which I've summarised in…
Food Tube: How video storytelling led to 2m YouTube subscribers
What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube is part…
Understanding the mobile customer journey
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers.
Adopting a consumer mindset for your SEO strategy
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts?
How Nordstrom strategically beat Zappos in Google Search
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice…
Search marketing in China: the rise of so.com
An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage with new…
Google Search Console: a complete overview
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google…
Seven most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Six fictional search engines we wish existed
There are still so many things that we’d love to be able to search for, which are unfortunately beyond the bounds of what is…
10 tips for marketing success on LinkedIn
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?