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Industry

Why you may need to be aware of booby traps when hiring a new SEO

The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos.

By Joshua Ballard · 30 Jun 2016

Local

How are beacons going to affect search marketing?

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.

By Matt Owen · 30 Jun 2016

Content

18 best branded Instagram videos of 2016 (so far)

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride…

By Christopher Ratcliff · 30 Jun 2016

Development

Google’s Joris Merks on the importance of leadership for digital transformation

Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies.

By Graham Charlton · 29 Jun 2016

SEO

Which kinds of links are most valuable for high rankings?

What does link-building look like right now? What tactics work? Is it all abut quality content or do more shady tactics still get results?

By Graham Charlton · 29 Jun 2016

SEO

Nine SEO techniques that take less than 15 minutes

I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this…

By Christopher Ratcliff · 29 Jun 2016

PPC

Google’s Keyword Planner tool just became even more inaccurate

You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business…

By Chris Lake · 29 Jun 2016

Analytics

17 inspirational examples of data visualization

Showing data in context, and using creativity to make that same data tell a story, can truly bring numbers to life.

By Graham Charlton · 28 Jun 2016

SEO

SEO for Etsy: three tips to improve your store’s search visibility

Optimizing your Etsy store and products will help you stay visible whether customers search on Etsy or Google.

By Maddie Silverstein · 28 Jun 2016

Mobile

73% of marketers believe UX in digital advertising needs to be improved

Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory.

By Tereza Litsa · 28 Jun 2016