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Mobile Trumps Desktop in Paid Search Click Share [Study]
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing…
Google Keyword ‘(Not Provided)’: How to Move Forward
Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities,…
Google Analytics Hostname Report – Great for Troubleshooting
The Google Analytics Hostname Report has many benefits, but is often underused as it is slightly hidden away under Technology and Network report. This…
Big Brands, Google, Penalties & You
If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands…
Foursquare Self-Serve Ads Now Open to All Local Businesses
Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users.…
Google’s Matt Cutts on Search vs. Social: Don’t Rely on Just One Channel
Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says you should…
Search Revenues Hit $8.7 Billion in First Half of 2013
The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau.…
Twitter Ad Users Can Now Schedule Tweets a Year in Advance
Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced right through…
U.S. Paid Search Spend Continues Rising in Q3 2013
Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and…
Adobe Analytics Adds 6 New Features
Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time…
Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content
If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff, then product page content issues may…
Technical SEO for Nontechnical People
While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and…
6 More PPC Tasks That Are Ideal for an Intern
Internships can be a win-win for both the intern and the company. Hiring the right intern can be a big help to a busy…
An Introduction to Facebook’s New Page Insights
Facebook Page Insights is where page managers go to get key page performance metrics. There's a lot of data just waiting to be uncovered…
Google Shared Endorsements Ads to Include User Names, Photos, Ratings, Comments
Google+ announced upcoming updates to its terms of service agreement that clarified how a user's name and profile photo could show up in advertisements…
Metadata & You: Best Practices, Benefits & Implementation Made Easy
The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's…
3 SEO Success Factors for 2014
What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building a community,…
5 Inbound Marketing Essentials to Audit
As you go through an audit of your company's current demand generation status, here are some tips and questions to ask about your target…
Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?
After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover search rankings.…
Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google
Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more marketing pokes…