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How do people view search engine results pages?
The F-shaped pattern has been the commonly understood way in which web users browse sites and search results.
When will responsive websites respond to user context?
Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous…
RLSA and Customer Match: using smart segmentation for big wins
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are…
Why Photoshop is no longer an “extra” skill for modern marketers
Consider five of the top reasons that a working proficiency in Photoshop is so necessary for today’s successful marketer.
Five brief but helpful tips for Google AdSense placement
And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s…
Facebook announces four new mobile ad formats
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
How to speak ‘Search Engine’
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about.…
How to keep the ‘person’ in ‘personalization’ without being a creep
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the…
Google enters the Artificial Intelligence race with Magenta
Google recently released Magenta, a computer based system that has the ability to create pieces of music.
How to optimise your m-commerce site for search
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.