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Why are we so bad at social media customer service?
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for…
Cross channel marketing: three tips from our customer journey report
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they…
Facebook is testing a new way to make damn sure your friends see your posts
Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures and pictures…
EU referendum and brexit betting: who’s winning in organic search?
With the referendum on Britain's membership of the EU coming up this week, there has obviously been a lot of debate online.
How to improve your CTR using Google Search Console
Here's a quick guide to show you how to use some of the data at your disposal in Search Console to help improve your…
The state of influencer marketing in 2016
Before Vine's popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
Just because they’re sharing, it doesn’t mean they’re reading
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an…
Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That's huge. But amazingly, 90% of sales still happen in stores, not online, according…
Why retail needs to prepare for digital transformation
Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to…
Should publishers and content marketers be playing the platform game?
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry…