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Black Friday Readiness With Search in Mind: Is Your Business Ready?
Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions…
New Google Playbook Outlines 5 Essentials of a Mobile Strategy
Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The…
Bing Adds Klout-Verified Snapshots to Search Results
This new snapshot will enable you to verify and manage how you appear in Bing search results, based on the public portions of LinkedIn…
Facebook Users Can No Longer Remain Anonymous in Search
The social network has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone…
Pinterest Promoted Pins Debut
When you next log into Pinterest, you could see promoted pins in your pin stream. Pinterest announced that it has officially begun including promoted…
Securing the Future of SEO: Global Brands & 5 ‘(Not Provided)’ Solutions
SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers of excellence.…
Link Building 101: Finding Web Mentions
Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these…
7 Ways to Make Your Google Search Result Stand Out
The competition for search engine real estate is fierce. Don't be satisfied with a Google listing that doesn't highlight you from your competitors. Here…
Dissecting Moz’s 2013 Search Engine Ranking Factors
Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts…
Google Doesn’t Consider Geolocation Techniques Spam
If you serve country-specific content to end users, you won't be penalized as long as you make sure that what you serve to Googlebot…
Fortune 100 Companies Not Measuring Up in Mobile [Study]
The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the biggest brands…
Is Google Getting Ready to Retire PageRank?
If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you've probably noticed that it hardly ever changes. In a…
Twitter Analytics: A Beginner’s Guide
You'll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here's what you can learn from the…
Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013
Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren't the only one. Both Google and Yahoo…
Organic Search Noticeably Absent From Google Analytics 2013 Summit
Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how…
4 Terrifying Local Search Marketing & SEO Mistakes
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business…
Google Penguin 2.1: Who Got Hit?
Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said…
Bing Ads Express Manages Paid Search for Local Businesses
Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start PPC advertising.…
Google Algorithm Tweak Tries to Squash Mug Shot Websites
Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the…
Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of…