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Five of the most interesting search marketing news stories of the week
It’s Friday once again, and time for a round-up from the world of search marketing. This week we have App Store search ads, the…
How brands are using data visualisation in social campaigns
In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative side. Prompted…
Why your audiences are so important
People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your…
Five ways to improve the retail customer journey online and in store
The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital.
Why technical SEO is so much more than just ‘make-up’
Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy. I was prompted to write this article…
Are remarketing lists for search ads (RLSA) the future of PPC?
With RLSA (remarketing lists for search ads) you tailor your paid search campaigns based on whether users have previously visited your website (or app)…
How to optimize your contact page for better conversions
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion…
15 data visualisation tools to help you present ideas effectively
The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate…
Google testing ‘top rated’ shopping ads format for “best” searches
By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it doesn't stop…
Eight tips for getting the most from a modest PPC budget
What to do when an account has a budget that may only support one or two clicks per day.