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Google Algorithm Tweak Tries to Squash Mug Shot Websites
Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the…
Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of…
4 Google Carousel Optimization Tips
Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new best practices.…
The Causal Nexus of SEO
Everything you do won't necessarily lead directly to more rankings, traffic, or sales, but that doesn't mean it didn't work; it may simply be…
How to Turn Data & Creativity Into Great Content in 3 Steps
Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine…
Broken Link Building: Why Suggesting Your Own Content Isn’t a Smart Strategy
The higher the quality of the replacement content you suggest, the higher the likelihood that your pitch will succeed. By limiting your replacement strategy…
Validity of Bing It On Challenge Results Put Bing on Defense
According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity…
Keywords, and #Hashtags, and Hummingbird! Oh My!
The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and site owners…
3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search
Don't believe the media hype. Google Glass isn't likely to be adopted by mainstream consumers. However, there are some important takeaways about the future…
Why Users Delete Your Mobile App
Mobile customers are intolerant and fickle. Making users aware of your app can be competitive and expensive, so don't put out apps that are…
Google Adds Local Availability, Local Storefront for Product Listing Ads
Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These…
Yelp Launches New CPC Advertising Program
Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC…
BrightEdge Shifts Marketers from Keyword to Page Performance
For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that,…
What ‘(Not Provided)’ & Google Hummingbird Mean for Small Business SEO
Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking…
Sitemaps & SEO: An Introductory Guide
Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or for images,…
Matt Cutts: Google Penguin 2.1 is Going Live Today
Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed to target…
Instagram Ads Are Coming to Photo Stream
Instagram promises it will begin with only occasional ads. It will initially be U.S. only with a limited number of advertising firms. Also, advertisements…
Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details
Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per…
Link Building 101: Competitor Analysis
Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives…
5 Ways to Unlock the Value of the AdWords Dimensions Tab
The Dimensions tab in Google AdWords has a lot of data that you can tap into to identify insights that will take your account…