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Analytics

Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

Marin Software’s latest feature release, Channel Connect, allows advertisers to track ROI across search engines outside of Google and Bing, as well as brings…

By Jessica Lee · 04 Oct 2013

Mobile

Google Fails to Keep Chrome for iOS Incognito Mode Searches Private

UK development and design firm Parallax spotted the flaw in the latest version of the Chrome app that Google has updated to add support…

By Carly Page · 03 Oct 2013

Industry

Google Acquires Flutter, Creator of Hand Gesture Recognition Technology

Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact…

By Jennifer Slegg · 03 Oct 2013

Social

Facebook Graph Search Now Lets You Search for Posts, Status Updates, Check-ins, Comments

Facebook's Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search allows users to search…

By Jennifer Slegg · 03 Oct 2013

Social

Bing Image Search Adds Pinterest Boards

Bing has announced Pinterest boards can be accessed right from its image search results, Now users can find more interesting content in the image…

By Jessica Lee · 03 Oct 2013

SEO

Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was…

By Jessica Lee · 03 Oct 2013

Analytics

Pivot Table Basics For Search Marketers

Pivot tables can help organize massive amounts of data and pull out only what is needed. This guide will explain pivot tables in plain…

By John Gagnon · 03 Oct 2013

SEO

After ‘(Not Provided)’ & Hummingbird, Where is Google Taking Us Next?

Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's why heading…

By Doc Sheldon · 03 Oct 2013

Industry

Google UK Paid £11.6 Million in Corporation Tax in 2012

Google's UK division paid a tax rate of 2.6 percent on non-U.S. income because it designates its UK operation as primarily marketing with its…

By Carly Page · 03 Oct 2013

Local

Google Gives Advice on How to Expand Your Website to More Languages

Considering expansion into different countries and languages? Google's Maile Ohye offers some great advice and best practices for expanding into additional languages and country-based…

By Jennifer Slegg · 02 Oct 2013

SEO

Matt Cutts: You Don’t Have to Nofollow Internal Links

A recent Google webmaster help video from Google's Matt Cutts brings up an interesting question: should a webmaster nofollow internal links within their site…

By Jennifer Slegg · 02 Oct 2013

SEO

5 Things We’ve Learned From Google’s New War on Links

Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact match anchor…

By Simon Penson · 02 Oct 2013

Analytics

Using the Google Analytics Service Provider Report for Lead Generation & Insight

The Service Provider Report is a small but significant report in Google Analytics that offers a lot of value. It's great for finding sales…

By Anna Lewis · 02 Oct 2013

Analytics

How to Build an Analytics Package to Measure Off-Site Content Distribution

Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole…

By Dave Snyder · 02 Oct 2013

Mobile

Google Web Designer Beta Launches for Advertisers

Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create…

By Jennifer Slegg · 01 Oct 2013

Analytics

Google Fixes Webmaster Tools Bug, Missing Search Query Data to Return

Webmasters can breathe a sigh of relief. The missing keyword data in Google Webmaster Tools was simply a bug, Google has confirmed. Expect reporting…

By Jennifer Slegg · 01 Oct 2013

Local

Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious

Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about…

By Jennifer Slegg · 01 Oct 2013

Content

InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want to write…

By Jessica Lee · 01 Oct 2013

PPC

Top Search Result = Poor Ad CTR [Study]

While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the…

By Jessica Lee · 01 Oct 2013

SEO

How to Build Links Using Expired Domains

Many people have had great success snapping up expired domains and using those sites for link building purposes, but you must make sure to…

By Julie Joyce · 01 Oct 2013