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Four ways to adjust your SEO strategy for four-pack paid search ads
The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic…
A handy guide to content marketing for mobile
A responsive website is not a mobile strategy.
Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting…
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
Four of the most interesting search marketing news stories of the week
It's Friday, so welcome to our weekly round up of search marketing and related news.
Why and how to comprehensively test the mobile usability of your site
Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is…
Eight most important PPC tips for online retail
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is…
Seasonal pages and SEO: who’s ready for Euro 2016?
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.
Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is…
How will the Local Source tag affect SEO?
In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May…