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Meeker report: what you should know about the rise of visual content
Mary Meeker’s annual report indicates the steady increase of visual content and it leads to many interesting insights, both for users and brands.
The science behind shareable content
In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. What…
Softonic.com is hit with Google manual action for ‘thin content’
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has taken a…
Are related sitewide footer links the key to dominating Google?
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get richer”, to…
What are the true goals of link building campaigns?
What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an important metric…
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide figure more…
Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several…
Warning: Don’t fall victim to content strategy’s biggest mistake
If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: Content strategy…
How to actually engage influencers on Facebook
Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building relationships with…
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – are banking…