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New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices
Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple…
Do Second Screen Campaigns Have Marketing Potential on Twitter?
This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen hashtags can…
Fine Tuning Your Local Keyword Research Using Google Trends
Local keyword research is often tricky due to low query volumes. And if you're just starting out, you may not have analytics data to…
Google Faces $400K Fine in France Over Privacy Policy
Google has not responded in a timely manner to the French data protection authority's demand that it make changes, and will now face sanctions…
Google Keyword Data Goes Missing Again, This Time From Webmaster Tools
Google Webmaster Tools is missing keywords data. It appears as though search query data from the Search Traffic section hasn't been recorded since last…
YouTube’s New Comment System: 7 Things Video Marketers Should Do
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience,…
Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Facebook has announced that it is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users.…
Google ‘(Not Provided)’ Keywords: 10 Ways to Get Organic Search Data
Secure search is here, taking away valuable analytics data on keywords. But there are some workarounds you can use in order to capture that…
How to Build Your First Content Marketing Strategy
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective…
Online Reputation Management (ORM): A Quick Guide
This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and optimizing content,…
Riding the Motivation Wave in Search Engine Marketing
The act of searching Google is indicative of a motivational peak in a searcher. To earn that prospect's business or get the opt-in, you…
Facebook Finally Lets Android, Web Users Edit Posts
For the first time, Facebook is letting users edit their posts after the fact, a feature that many people have wanted badly for years.…
Twitter Adds Alerts to Help Users During Emergencies, Disasters
Twitter has launched Twitter Alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters. Users will see highlighted…
Google Street View Takes You Into CERN
"We're delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek into its…
5 Ways the Internet Celebrated ‘(Not Provided)’
Our Google keywords may be gone, but our sense of humor is still here. Though the news was frustrating, our industry still found ways…
Google Knowledge Graph Adds Filters, Comparisons
Google has added a new filter tool and comparisons as the search giant continues to expand its Knowledge Graph search results. The new tools…
Google Updates Android Search App; Teases New iPhone/iPad Search App
Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also revealed plans for a new…
Is Bing’s Siri Partnership and Page Zero Feature an SEO Game Changer?
Bing has a redesigned interface and an instant search result set without clicking or leaving the search box. Now Bing is the web search…
Hashtags Come to Google Search Results
Now when you search Google for hashtags, Google will add related Google+ posts to the right of regular search results, as long as they…
Link Building 101: 404 Pages & Link Reclamation
Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust…