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Mobile

9 Points to Ponder About the New iPhone 5S/5C

The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look…

By Rachel Pasqua · 27 Sep 2013

Social

How 123 Fortune 500s Use Instagram Marketing & 3 Tips for Success

Do photos or video perform better on Instagram? When is the best day and time to post? Do hashtags work? Here are some insights…

By Jessica Lee · 27 Sep 2013

Industry

Google in 1998: New Easter Egg Takes You Back in Time

To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To see it…

By Victoria Edwards · 26 Sep 2013

Industry

Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine

Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide.…

By Danny Goodwin · 26 Sep 2013

Development

Does Google Penalize For Invalid HTML? Matt Cutts Says No

It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is valid HTML…

By Jennifer Slegg · 26 Sep 2013

SEO News

Google Celebrates Birthday With Playable Piñata Doodle Game

Google officially turns 15 today. For the first time, the search giant is wishing itself a happy birthday with a playable Google Doodle in…

By Danny Sullivan · 26 Sep 2013

PPC

Remarketing Lists for Search Ads: 4 Smart Strategies

Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving…

By Alistair Dent · 26 Sep 2013

PPC

12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies…

By Joseph Kerschbaum · 26 Sep 2013

Local

How Will Voice Search Change SEO for Local Stores & Global Enterprises?

Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local…

By David Cato · 26 Sep 2013

Industry

Major Search Engines and Directories

When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that…

By Dave Davies · 26 Sep 2013

Video

YouTube Launches Audio Library, a Royalty-Free Music Library for Video Creators

YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos…

By Carly Page · 25 Sep 2013

Video

Google Overhauls YouTube Comments Using Google+

YouTube comments that are more relevant will move to the top of the comments list instead of the most recent. Google said this means…

By Lee Bell · 25 Sep 2013

SEO

The Relentless Pounding of Google Panda: Why SEO Band-Aids Won’t Work

If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might…

By Glenn Gabe · 25 Sep 2013

SEO

Removing Unnatural Links by Removing Pages on Your Website

Trying to clean up your backlink profile? If your site has sunk in Google's search results due to a large number of unnatural links…

By Marie Haynes · 25 Sep 2013

Content

Matching Content to the Customer Life Cycle

By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are…

By Lisa Barone · 25 Sep 2013

Industry

Nielsen Study: 48% Trust Search Ads

Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust…

By Yuyu Chen · 24 Sep 2013

Industry

Most Wanted Celebs Expose Searchers to Malware

The next time you just gotta gawk at your favorite celeb, take caution; McAfee exposed the top celebrity searches that put users at the…

By Jessica Lee · 24 Sep 2013

Mobile

Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to…

By Danny Goodwin · 24 Sep 2013

SEO

5 Steps to Dominate Your Niche on Google

Dominating your niche on Google can be very profitable. Ranking well for keywords related to your specific niche helps drive higher quality traffic to…

By Jay Taylor · 24 Sep 2013

Mobile

3 Essentials for Great Mobile SEO

Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation,…

By Guillaume Bouchard · 24 Sep 2013