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What does Meeker’s Internet Trends report tell us about voice search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet…
A seven step B2B AdWords tracking audit
Conversion tracking can be the bane of a PPC professional’s existence. That’s because there are so many variables. Every business has a different website…
10 things you need to know about the new Google Maps Local Search Ads
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit,…
Google launches tool to test your site’s mobile friendliness and speed
Announced on the Google Small Business blog yesterday: a new tool to test how your site works across different devices. It seems to be a…
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the…
12 reasons for brands to use GIFs in content marketing
GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF,…
Hybrid SEO: bright futures for personal & professional career progression
SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of comfort with…
The three Us of mobile design: UX v usability v UI
Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience…
Google’s next mobile-friendly update will include page speed
The speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile friendly update. …
How search can help with planning your m-commerce site
Last week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the reports…