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Does Google look at anchor text in internal links?
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages.…
The most expensive 100 Google Adwords keywords in the US
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely…
The continuing rise of voice search and how you can adapt to it
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how important voice…
Winners and losers of Google’s latest mobile friendly update: USA
Last week, Google’s John Mueller confirmed on Twitter that Google's latest, stronger Mobile Friendly Update has been fully rolled out.
Five ways UX blends with SEO to improve a site’s performance
It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that will determine…
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in…
Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone
While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile…
How to write meta descriptions for SEO (with good and bad examples)
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? Can…
Five competitive advertising strategies to outsmart your competition
It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard,…
Mobile design and the art of doing one thing well
It’s best to do one thing really, really well – is one of Google’s “10 things” philosophy, written when the company was in its…