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3 Essentials for Great Mobile SEO
Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation,…
6 Tips For Hiring a Real Social Media Marketer
When it comes to hiring social media managers, it can be tough to separate the pretenders from experts. If you're looking to hire a…
AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers
In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore.…
Fake Online Reviews Cost 19 Companies $350,000
A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were…
New Google Bar, Logo Begins Rolling Out
The Google bar, which appears above the search results and across many of their properties and apps, has a new look. Google has also…
Goodbye, Keyword Data: Google Moves Entirely to Secure Search
Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google…
How Search Engines Rank Web Pages
These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing.…
Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful
Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and social media teams strategically working together. Here…
Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats
Move over Carson Daly and "The Today Show". Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can…
Why Is It So Hard to Increase Your Search Rankings By One Spot?
The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and…
6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013
Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg discussed many subjects including logos, growing users, smart investments, mobile, PRISM, and even superpowers. Here…
New MPAA Report Blames Google, Search Engines for Piracy
The report found that three-quarters of respondents admitted using search engines as a route to their plundered content and that 58% of searches were…
YouTube to Add Offline Viewing to Mobile Apps
At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That…
Pinterest Experiments with Promoted Pins
Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test…
Yelp Sues Law Firm Over Supposedly Writing Fake Reviews
Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners upset over its business practices…
Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier?
In what could have a significant impact for advertisers, Google is reportedly considering a change to how they track users online. Google might no…
How to Turn the Google Analytics Visitors Flow Report Into Your Secret CRO Weapon
The Google Analytics Visitors Flow report is truly a handy way to visualize what's happening on a website. Today's the day you turn it…
Smartwatches & Search: New Form Factors, New Behaviors, New Rules
Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this new ecosystem?…
Promote Yourself: 5 Rules for Career Success From Dan Schawbel
Knowing how to promote yourself, your client, your business, or your employers takes a whole new level of skill and expertise. The challenge is…
The Future of Local Search: 5 Layers of Local
Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of…