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Understanding Link-Based Negative SEO
Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and…
10 Common Google PLA Mistakes (And How to Fix Them!)
Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers…
How to Build Links With Location Relevance
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities…
How B2B Advertisers Can Win on Facebook, Just Like Salesforce
While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive sales. But a new…
FTC Giving Native Advertising a Closer Look
The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop…
Matt Cutts: Too Many nofollow Links Won’t Hurt Your Google Search Rankings
Nofollowing a link is a great way to tell Google you don't want to pass PageRank for a particular link. But what happens if…
Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected…
Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere
BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet…
9 Interview Questions to Ask Your SEO Hires
Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when…
New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion
Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords…
Bing Redesigns Search Experience, Introduces New Logo
The new look was designed to unite Bing with Microsoft's "One Microsoft" vision. The new design is a more organized, two-column layout with plenty…
Google Trends Adds Trending Charts, 30 Days of Hot Searches
Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can also now…
Matt Cutts Talks Google Panda Basics: Make Sure You’ve Got Quality Content
What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively…
Converged Media in Marketing Starts With Breaking Down Silos
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and…
New Study Finds Google+ Shares Don’t Cause Higher Search Rankings
Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+ can drive…
How to Increase the Profitability of Your Content
Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost…
6 PPC Tasks That Are Ideal for an Intern
Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks…
Is Google Putting Less Emphasis on Links as Part of Their Algorithm?
Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are in fact…
B2B Social Media: Building a Cohesive Strategy
Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can…
Recovering from Penalties, Penguin, and Panda
We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins,…