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SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More
At SES San Francisco 2013, attendees snapped up assorted goodies from sponsors, exhibitors, and speakers. Even if you couldn't make it, you can still…
To Blog, or Not to Blog
Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and…
My Company Just Died; Now What? Here’s How to Take Care of Business
An overwhelming 75 percent of startup companies fail. Facing such an abrupt death is scary and challenging, but you still need to take care…
Facebook’s New Promotion Policy: 6 Ways Brands Can Take Advantage
Facebook's new promotion guidelines are designed to help brands increase participation, extend reach and engagement, surprise and delight customers, collect customer data, grow number…
E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success
Many e-commerce sites don't publish holiday content until November, which is too late for the early birds and for search engines, which can take…
4 Types of Low-Cost Content Small Businesses Should Create
Small businesses need to market themselves without breaking the bank. By creating great content and promoting that content via social media, small businesses are…
Why Real-Time Bidding is Set to Become Huge
What's all the fuss about real-time bidding? The speed and accuracy of the RTB model provides a massive opportunity to advertisers who may not…
Twitter Officially Files for IPO
It has long been speculated, but Twitter has officially filed for their IPO, ending months of rumors. Twitter announced their intention, unsurprisingly, via their…
SES San Francisco Keynote: Google’s Matt Cutts & Patrick Thomas on Search Engine Censorship
Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the slippery slope…
Google Webmaster Tools Give Users More Link Data
Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks…
Your SEO Rainy Day Fund
Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won't return overnight, and recovering will take…
Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e., your score…
Why Local PPC Needs Call Tracking
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you're…
404 Page Best Practices
Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here's how you can find 404 pages, how…
What Does it Take to Get a Link From the BBC?
Chasing links from media sites is frustrating. It's hard to get a handle on the linking policy of individual media sites. The detailed linking…
Why Google Will Reject, Block, or Flag Your Data Feed
Google doesn't always do the best job of communicating why your data feed is getting rejected, blocked, or flagged. Here are some steps to…
It’s Time to Update the Definition of a Website
For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands…
Essential Tips for Facebook’s New News Feed Ad Unit
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad…
2 Reasons to Love the New Google AdWords Paid & Organic Report
Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in to the…
Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts
Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the usual authorship hoops. And…