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Five places your business should source online reviews other than Google & Yelp
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews…
Google launches Firebase Analytics for mobile apps
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year's I/O 2016 developer conference.
Artificial intelligence the star of Google I/O
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around AI.
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”
Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations…
SEM too competitive? Here are three alternatives for building your customer base
For those with smaller budgets who are trying to maximize efficiency in a competitive landscape, being able to pay for these higher CPCs in…
How mobile has changed our present and future search behaviour
Well, first thing’s first. Mobile search isn’t mobile.
Nine common content marketing mistakes and how to fix them
Content marketing is becoming vital to business, with its success affecting many positions that complement each other. How do you ensure though that your…
How one small word makes a huge difference on Google SERPs
Recently we've had a lot of internal discussions about the importance of keywords and the various combinations, including match type.
How do I make sure my site is mobile friendly? A checklist
Last week, Google’s Webmaster Trends Analyst John Mueller confirmed on Twitter that the latest wave of changes to Google's mobile-friendly ranking signal has now…
BBC Food website closure: what have we lost and who stands to benefit?
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than…