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Live-streaming presents opportunities, challenges for advertisers
As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends.
A marketer’s 10 step guide to Snapchat
Here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how marketers are…
How to implement Google AMP on your WordPress site as easily as possible
With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the ‘Top Stories’ you’ll be…
What are the top 10 most popular search engines?
You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are…
The 12 pillars of mobile commerce design
What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer?
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of…
Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping…
What should I do when I discover a competitor’s Private Blog Network (PBN)?
Wherever you land on the private blog network (PBN) argument, it always pays to have a plan in place for when you encounter a…
Five simple SEO practices to remember when setting up a new blog
When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There's sometimes too much information, and guidance can…
Guide to mobile menu UI: bold buttons and intuitive types of navigation
Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out.