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SEO Really is Dead, Long Live…Uh…What Should We Call This?
It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we…
How to Build Links to Your Social Profiles
In addition to helping your site will rank well in the search results, building links to your social profiles will help increase exposure for…
The Multi-Platform Majority Has Arrived. Are You Ready?
More than half of the U.S. digital population use multiple devices to access the web. As mobile carves out an ever-increasing piece of the…
Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person…
57% of Ecommerce Brands Don’t Use Site Search in Marketing [Study]
A SLI Systems study looks at how many ecommerce sites are integrating valuable on-site search data to improve their marketing campaigns and the user…
Google Wants to Write Your Social Media Messages For You
A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text messaging, etc.,…
As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data
Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy where it…
A Guide to Google AdWords Bid Adjustments & 10 Top Strategies
Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads…
11 Must-Measure KPIs for Content Marketing Success
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be…
Machine Learning Basics for Better Content & SEO Results
Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine…
Google Adds Ability to Undo Changes in AdWords
Google has finally added a long requested feature to Google AdWords in the form of a simple "Undo" button, providing advertisers with a backup…
Matt Cutts: Use the Link Disavow Tool Even if Your Site Hasn’t Been Penalized
If you've identified any suspicious or low-quality backlinks you believe might result Google taking a manual action, Matt Cutts recommends disavowing those links. This…
Google’s Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow "Ads" label,…
How to Use Images in Your Link Building Campaigns
You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image),…
The 4 A’s of Killer Conversions
Understanding the 4 A's of visitor awareness can produce the same phenomenal conversion rates enjoyed by the top converting sites. Here's how to transition…
How to Convert One-Time Customers Into Repeat or Lifetime Customers
Getting the most out of your seasonal high tide can be exciting, but don't neglect what lies ahead: the slow season. Here's how to…
Google’s Eric Schmidt Tells iPhone Users How to Switch to Android
Google Executive Chairman Eric Schmidt wrote a rare and lengthy Google+ post by Schmidt over the weekend, giving the Apple community a comprehensive guide…
New Google Newsstand App Replaces Play Magazines, Currents
Google has released a Google Play Newsstand app for Android. The new arrival replaces Google Play Magazines and Google Currents to provide a one-stop…
Twitter TV Ads Launches Conversation Targeting
Twitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having…
97% of Top U.S. Retailers Not Following Mobile Redirect Guidelines [Study]
A hundred top U.S. retailers were examined to see if they were following Google's guidelines for mobile redirects. Ninety-seven percent were missing Google’s required…