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SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates
Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the…
Actionable Insights You Can Find in Google Analytics Multi-Channel Reports
In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to…
What ‘Quick Win’ Metric Can You Identify & Measure For Your Prospects?
While you know meaningful change takes a long time, and requires patience, commitment, and effort, your search prospects are secretly longing for magic. Show…
Is Negative SEO a Fairly Easy Practice?
Given that any decision about the credibility of linking signals that is left up to a machine can't be correct 100 percent of the…
Social Media ROI: 11 FREE Tools for Measuring Social Media Success
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social…
Ask.com’s Top Question of 2013: What is the Royal Baby’s Name?
Yes, the most asked question of 2013, according to Ask.com, was "What is the Royal Baby’s Name?" Ask.com also revealed the top news, celebrity,…
Microsoft Opens Online Scroogled Merchandise Store
Microsoft has escalated its war on Google with their Scroogled campaign by releasing a line of Scroogled branded items such as T-shirts and mugs.…
Tell Google What New Features You Want in Webmaster Tools
Google's Matt Cutts has put out an open call on his personal blog asking for suggestions for what people would like to see added…
Image Optimization: How to Rank on Image Search
Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well…
Link Building 101: Utilizing Past and Current Relationships
When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media…
Twitter Puts Mobile Front and Center for the Holidays
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday…
A New Google Shopping Experience in Time for the Holidays
Google has announced a better way to shop online with features that let you view product details with ease across devices - including an…
‘Doctor Who’ Google Doodle Wants You To #SaveTheDay
Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who". The premise: the Doctor's mortal enemy,…
Bing Sunsets Shopping Search, Integrates Directly Into Web Results
Since August, Bing has completely integrated shopping results directly into main the main experience. Now, as of yesterday, Bing has retired the notion of…
Pinterest Explores Local Marketing with ‘Place Pins’
"Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want…
Effective Storytelling for Brands: How to Drive Discovery & Engagement
Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in…
What You Can Learn From Google Analytics Mobile Reports
The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across…
Future of Paid Search: Think Target Audiences, Not Just Keywords
It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others)…
Top 20 Most Shared Video Ads of 2013
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart…
U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers
The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier…