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Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages
"The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta…
1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents
Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it…
8 Reasons Your Reconsideration Request Will Fail
Google has made the process of applying for reconsideration of a site very difficult. If you're one of the unlucky ones struggling to get…
8 Video Types to Add to Your Content Marketing
With so many different ways to incorporate video into your content marketing, there's no excuse not to. Here are eight video production types and…
Google’s Matt Cutts: Responsive Design Won’t Hurt Your SEO
There are fewer SEO drawbacks when using responsive design versus a lightweight mobile version, but a mobile site can work just as well as…
LinkedIn Showcase Pages Let Users Follow Specific Brands, Products
LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can…
Google’s Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know
Here's what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page (web pages…
Google Pays $17 Million to Settle Apple Safari User Tracking Case
Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it…
Bing Webmaster Tools Connected Pages Let You See Owned Content Search Terms
Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile, app store…
Search Engine Traffic Drives Most Ad Clicks on Websites [Study]
Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine,…
5 YouTube Video Optimization Tips
With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not impossible with…
How to Hire (and Keep) Digital Marketing Talent in 2014
Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing…
3 Reasons Why SMBs Should Have a Website-First Marketing Strategy
Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your…
Google Blocks Child Abuse Images on 100,000 Search Terms
Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. Google has added 200 people…
Google: 25,000 Government Requests for Data in First Half of 2013
Data released by Google shows that requests rose from 21,389 to 25,879 between the second half of 2012 and the first half of 2013.…
Google Wins Book Lawsuit: Judge Rules Digitization Service ‘Fair Use’
Google has won its eight-year battle with The Authors Guild over its Books service, with a judge ruling that Google's use of copyrighted material…
Make Way for YouTube Partner Channels in Online Video Rankings
The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in…
7 Ways Your Content Can Increase Facebook Engagement
A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for an advertiser…
Claim 2014s Biggest Easy Traffic Opportunity in 3 Easy Steps
Want to quickly grow traffic from the content you already have or what you already rank for? This guide to auditing your existing content…
Find & Hire Talent With LinkedIn Education and the Student Job Portal
If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section…