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Twitter Speak From @ to Z – Terms & Definitions
With millions of users, Twitter is a must for marketers. Looking for a crash course in Twitter terminology? This glossary collects all the common…
Google+ & SEO: How Google+ Impacts Search Results
Google+ can be a powerful component of your digital marketing strategy. The personalization impact of Google+ is strong. Posts can rank in the SERPs.…
Are You ‘Shocked, Shocked’ by YouTube’s New Comment System?
It's worth taking a few minutes to examine the recent "controversy" over YouTube's rollout of the new YouTube comments powered by Google+. It illustrates…
New Pinterest Feature Lets Brands Showcase What’s Trending on Their Site
Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest…
Matt Cutts on Blog Comments, Links & Spam: Use Your Name, Not Keywords
As long as you don't use blog comments as a way to increase your backlink profile, you post on topically relevant blogs, and you…
10 Google Analytics Advanced Segments That Reveal Search & Social ROI
These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search…
5 Content Marketing Myths That Need to Die
Content marketing is easy, doesn't take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you're…
5 Key Takeaways from SES Chicago 2013
Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at least three…
Google Now Gets Waze Integration; News, Website Update, What to Watch
Google has announced a range of enhancements to its voice controlled digital assistant Google Now. Top of the change log this time is the…
Yahoo Hopes to Raise $4 Million by Selling 500 Domains
Over time Yahoo built up quite a portfolio of domain names, and it is now ready to part with some of them. Most interesting…
Google Fails to Gain Search Market Share, Bing Steals From Yahoo
It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much has changed.…
Google Analytics Real-Time Event and Conversion Reports Are Out of Beta
Real-time Events and Conversions reports are now officially out of beta and everyone will start to see the reports over the next few weeks.…
Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and…
Why Obsessing Over One Keyword Could Sink Your Whole Site
If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain…
4 Ways to Get Link Building Into Your Client’s DNA
Link building isn't just some activity you do. It should be an integral part of all your activities, even outside regular marketing. Here's how…
Top 9 Twitter PPC Opportunities and Challenges
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in…
Top Online Retailers Lag in Mobile Experience [Study]
Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United…
Google AdWords Adds Click-to-Call Ads to Conversion Columns
Google AdWords advertisers who are using mobile "Click to Call" ads will now find them listed in the regular Conversion column. This is part…
Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized
Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to…
How to Implement a Tiered PPC Bidding Strategy
When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to…