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Why Google’s Hummingbird Algorithm Isn’t for the Birds
Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge…
Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's…
Google AdWords Adds Search Network with Display Select Option
Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to perform the…
Google Helpouts: Pay For Expert Advice By Video
Google Helpouts is the latest offering from the company, which is similar to a video format of a Q&A site, except you get to…
SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3
SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a…
Cyber Monday Optimization Checklist
You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday…
Top Tips for Social PPC Success From the Experts
While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to get your head around…
5 New Awesome Features Twitter Would be Crazy Not to Add
As Twitter seeks out new revenue streams over the next year, the company should consider adding these hot new features: embedded Slideshares; click to…
Twitter Lead Gen Cards: 3 Keys to B2B Domination [Case Study]
Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by…
5 Analytics Focal Points for Proactive SEO Tacticians
Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are…
Make Your Own Keywords
Trends without query volume are content marketing opportunities. They are business-building opportunities. They are stuff of which money is made. Here are some examples…
New Pinterest, Instagram Advertising Options: 4 Tips for Brands
Two of the most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user's feeds. Here's how advertisers…
Google Whipped by Censorship Ruling in Max Mosley S&M Case
Former Formula One racing president Max Mosley beat Google in a French court which ruled Google must police certain S&M images of Mosley from…
4 Google Changes and How Online Merchants Can Adapt
Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick recap of…
Google Webmaster Tools Adds Manual Action Penalty: Image Mismatch
Reports of a new manual action alert in Google Webmaster Tools called "image mismatch" have been surfacing this week. Google explains how image mismatch…
Google Doodle Administers Rorschach Inkblot Test
Today's interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer of engagement…
The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms…
315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]
After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in…
Adobe Adds Cloud-Based Mobile Services
Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both…
SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in…