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The complete beginner’s guide to Schema.org markup
Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.
The 10 greatest social media advertising tips for content marketers
Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further…
Are retailers missing the mark on m-commerce?
With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making developing their…
10 content marketing tools to boost your productivity
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized.…
Five things to remember for a smooth, catastrophe-free site migration
SEO should be the cornerstone of any site migration strategy. SEOs need to get in on the action from the word go, to safeguard…
Five steps to report marketing results like a boss
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless…
Five of the most interesting search stories from this week
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against Google from…
85+ SEO experts you should follow on Twitter
Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while, as well…
What’s the most important CRO metric? (hint: not conversion rate)
What metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts.
Three things marketers can learn from Lokai on social media
If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or…