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11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product or a service, but is it really conveying your message enough to boost…
How to increase your remarketing ad conversions in five steps
The five key factors your remarketing adverts need to have to ensure you’re harnessing every potential opportunity for a conversion.
How a dedicated IP address and SSL certificate affects your search engine rankings
To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among…
How brands are jumping on the Pokémon Go bandwagon: the good and the bad
Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it's rapidly surpassing…
SEO in the festival season: which retailers have the right strategy?
Summer in the UK means festivals, and there are plenty to choose from again this year.
Google to roll out updates and new formats for mobile shopping and travel planning
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year.
Facebook ad targeting: every possible option available [infographic]
A couple weeks ago, a "simplified" Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox.
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to…
How to find copyright free images with Google Image Search and other resources
Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images.
Will Pokémon GO become a marketing platform for local businesses?
Nintendo's Pokémon Go, a free augmented reality (AR) mobile game, is on fire.