Latest stories
27,192 articles, newest first.
How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps
In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes,…
Content Marketing for Small Business: The Five Ws
Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you can think…
A Beginner’s Guide to Ghost
The Ghost team knew that there were many people whom WordPress was serving poorly. Their perception: Some people just want to blog. It's a…
Google Webmaster Tools Now Highlights Security Issues
A new section within Webmaster Tools offers a portal for "Security Issues" to alert webmasters when they have a security issue or evidence that…
Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1
Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a…
Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online…
Google AdWords Bidding Strategies: The Complete Guide
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the…
Writing Content for Users vs. Search Engines: Is There Still a Difference?
Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They're beginning to be able to grasp…
The 4 Levels of UX Design
Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples…
Google Inks Cross Media Ad Deal With Publicis
Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile…
Google+ Hangouts on Air, Videos & Photos Enhancements Revealed
Google+ unveiled a series of 18 enhancements and upgrades across their photo, video and Hangouts offerings today. Most notably, the social giant is taking…
Matt Cutts: Larger Websites Don’t Automatically Rank Higher on Google
Having a large amount of indexed pages doesn't automatically give you a higher ranking, but having more pages provides more potential for someone to…
21 Best FREE SEO Tools for On-Page Optimization
To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in…
30 Quick & Easy Ways to Increase Your Site’s Linkability
Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own,…
Social Video ROI: Relationships That Convert
Social video is most apt to be successful for your business when you stop thinking about "going viral" and really focus on being useful.…
Bring Your Paid, Owned, Earned Media Together at SES Chicago 2013
SES Chicago 2013 is just a week away. Get a sneak preview of the content, exclusive networking events, insightful keynotes, must-attend conference sessions and…
Buffer’s Response to Hacking: A Study in Social Media Crisis Management
Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and…
Gamification in Marketing: Lessons from the Khan Academy Website
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification…
5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance
Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to…
Will Disavowing a Competitor’s Links Hurt Their Search Rankings?
If your Google Webmaster Tools disavow file contains URLs that link to your competitor's website, can this cause their search rankings to drop? Do…