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4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords…
Rank Still Matters in the Age of Secure Search
Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more…
Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms
Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to…
Schema.org Introduces New Elements for Actions
Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping websites "to…
Google Reveals New AdWords Features: App Ads, ‘Enterprise’ Tools, & More
During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads,…
26 Free (or Free-to-Try) Online Collaborative Tools for Marketers
Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try)…
Google Analytics Content Reports: Understanding the Key Benefits
The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which…
What Do Google’s Earnings Reports Tell Us About AdWords Trends?
Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid…
Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird
For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rufous hummingbird, dung beetle,…
PostJoint Google Penalty Fallout Continues
PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks.…
Google Trends Now Lets You Subscribe to Search Topics
Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country,…
Google Analytics Combines Data From All Devices; Renames Visits, Visitors
Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated Web data and app…
7 Tips to Ensure Your SEO Strategy Supports Your Brand
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas…
Google AdWords RLSA: 3 Ways to Take Full Advantage
RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting,…
What Type of Content Should You Create: Long or Short?
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio?…
Title Tags & SEO: 3 Golden Rules
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct…
Guest Blog Network PostJoint Confirms Google Penalty
Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that…
How to Identify Non-Ranking URL Page Types Using Google Site Search
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a…
5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website
YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video…
One Easy Trick to Convert Website Visitors Into Leads
Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying…