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How to predict ROI for SEO fixes
Understand how predict what ROI will be achieved as a result of implementing an SEO fix.
11 Ways to Hack the LinkedIn Pulse Algorithm
LinkedIn Pulse is LinkedIn's version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users to see the biggest…
Google tests its own user ratings for movies
There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and TV shows
Mobile Reader Survey: Voting Now Open!
With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now…
How to use data to justify SEO fixes
What if I told you I could give you a process which can put a definitive number on the returns you would get from…
Workplace by Facebook: a reality check
There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape…
Can Content Improve Your Conversion Rate?
Content marketing builds brand awareness, at first, that later is supposed to grow into creation of brand impression, that is to result in brand…
6 SEO Experiments That Will Blow Your Mind
All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an…
Influencer marketing: where we’re headed in 2017
In 2017, we’ll see influencer marketing grow up to become a more meaningful and practical marketing tactic.
The problem with Facebook’s miscalculated metrics
As the most popular social platform the expectations are high and Facebook's ambitious plans that keep growing year by year bring out bigger challenges.