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Influencer marketing: the strides we’ve made in 2016
How your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy
Three ways that AI is enhancing the ecommerce customer experience
Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have the potential…
6 Psychologically Proven Techniques to Boost Your Conversions in 2017
If conversion optimization has always been a mystery to you, it shouldn’t be anymore. Here are some psychologically-proven techniques that you can use to…
Mobile ad viewability: what is it and does it matter?
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. They do not want to pay…
Three major developments that will shape multi-channel marketing in 2017
As we close out the year, what are some of the major developments that are likely to shape multi-channel marketing in 2017?
8 Tips for a Simplified Local SEO Strategy in the New Year
Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together…
Can sub-three second video ad views deliver results?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
6 tools for a better, smarter social media influencer campaign
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
5 Proven List Building Strategies to Employ in 2017
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research.
The Rise of Emoji and Google’s Mobile-First Movement
Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by…