Latest stories
27,192 articles, newest first.
4 Keyword Strategies for Squeezing Performance From Broad Match
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine…
You Can Now Link Your Google AdWords & Analytics Properties in Bulk
Google Analytics announced new bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need…
‘Let Me Google That For You’ Bill Introduced to U.S. Senate
The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes…
Yahoo’s Yelp Partnership Wipes Out Old Local Business Reviews
The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with…
Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift
Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not…
New Facebook Test: Popular Pages In Your Area
Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the News Feed…
SEO, Your Website & You: 5 Myths & 10 Tips
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really…
Search Ad Revenues Hit $18.4 Billion in 2013 [Report]
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue,…
Facebook Update Targets News Feed Spam: Posts ‘Explicitly’ Asking for Likes, Comments, Shares
Facebook is planning to crack down on these calls to action, calling the practice "like-baiting." Now, if a business or website asks for likes,…
4 Ways to Make Your Blog Stand Out from the Pack
Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here's…
Google Supports New Schema for Multiple Business Phone Numbers
Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers (for customer service, technical support, billing support, or…
Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally
Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture…
Google’s Matt Cutts on SEO: A Retrospective (2006-2010)
Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt…
Google’s Matt Cutts on SEO: A Retrospective (2000-2005)
For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close…
56% of Marketers Using Mobile PLAs [Study]
A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what…
Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]
"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey…
News Flash: Paid Search Query Data Isn’t Going Away (Duh)
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search…
Combining Social & Content to Earn Visibility & Earn $$$
Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the…
Pick Up on Current Events for Link Building
Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here's how to prepare…
Digital Data Trends – Search, Social, & Content Fusion
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends…