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Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without…
2017: The Year of Machine Learning, Intelligent Content and Experiences
In 2017, the key to effective content marketing – that attracts, resonates and converts - is incorporating machine learning and automation into the production…
7 Timeless Reasons Why & How Content Goes Viral
So what makes content go viral? And what makes people participate in these phenomena?
Marketers now turn to social for product launches
When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to…
10 mistakes businesses and brands make with social media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option…
Five powerful lead generation and sales prospecting tools for small businesses
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
Are you using too many questions in your headlines?
It’s been said that there are no stupid questions. But are there stupid question headlines?
What is an exact match domain (EMD) and how can you safely use one?
In which we describe what an exact match domain (EMD) looks like, how they can affect search rankings and how you can keep yours…
Off-page PR: everything you need to know about changes to the local press
The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves.
How search and email acquisition campaigns benefit both channels
Search and email are good marketing partners because they make each other more productive. Add a layer of "big data," and you have a…