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Google Starts Blocking Access to Paid Search Keyword Data
Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing…
80% of Local Searches on Mobile Phones Convert [Study]
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to…
Was the Outrage Over the Links in This Matt Cutts Interview Warranted?
Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid…
The Future of Link Building: 5 Important Messages
Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can…
The 4 Most Interesting Features in Google Shopping Campaigns
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four…
The Art of SEO Direction
In SEO, where you're moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience,…
A Very Mild Case of Google Penguin?
Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told…
73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]
The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if…
Google Takes Down 7 Japanese Link Networks
Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter…
Are Guest Blogs Forked?
The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both ends of…
18 Must-Have Paid Tools for PPC Success
Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact…
‘No-Links Ranking’ – The Battle for Better Organic SERPs
Is it possible links will no longer be a ranking factor in the future? Yandex no longer takes links into consideration as a ranking…
U.S. Search Awards 2014 Nominations Now Open
No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the…
Google: ‘How-To’ Tax Searches Increase 37% Since 2012
Google released data about search trends for the 2014 tax season today, which showed "how-to" tax-related searches were up a significant amount since 2012,…
Google Expands App Indexing
Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the number of…
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand…
40+ Tools & Tips to Execute a Winning Content Strategy
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign.…
Influence the Influencers: The Magic of Co-Created Social Content
The biggest barrier to effective content marketing? Cutting through all of the noise online. Here's how to identify, romance and engage influencers to co-create…
The Linking Dilemma: Google Has Left a Giant Mess for Us All
Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to…
Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up
In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search…