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How neuroscience can help increase engagement with mobile users
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects…
Inclusive marketing: the need to remove binary data
Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers.
Eight tools to combine several social media feeds into one
Are you interested in a more efficient way to view your social media profiles?
Google adds real-time data to its Popular Times tool in Search and Maps
You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view.
Google releases new AdWords improvements and stats ahead of Black Friday
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.
Did Facebook find a way to deal with fake news?
Mark Zuckerberg has decided to address the issue of fake news and announce Facebook's future plans.
A 10-minute account audit to prevent SEM fires during the holidays
We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time.
How marketing will change when 5G and VR collide
5G networks are expected to start rolling out this coming year and will likely be standard in 2018.
What’s the best way to use hashtags on Twitter, Facebook and Instagram?
In April, Facebook opened up its Messenger app to brand chatbots, and recently took steps to monetize Messenger by allowing brands to pay for…
Mobile ad fraud: how agencies and advertisers can spot, combat and kill it
Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines…