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PPC

4 Tips to Breathe New Life Into Your Paid Search Campaigns

With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced…

By Crystal Santos · 04 Apr 2014

Social

How to Schedule Photo Tweets That Expand in the Twitter Feed

There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it…

By Travis Bernard · 04 Apr 2014

SEO

How to Remove a Penalty for Unnatural Outbound Links

It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt…

By Chris Dyson · 03 Apr 2014

Content

6 Objectives When Creating New Content Assets

What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six…

By Lisa Barone · 03 Apr 2014

Local

Google Madness: The Elite Eight of Google+ Local Tips

Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or…

By Adam Dorfman · 03 Apr 2014

SEO

Matt Cutts on How Google Tests Its Algorithms

Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks…

By Jennifer Slegg · 03 Apr 2014

Industry

Customize the New Google Bar to Your Liking

Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in.…

By Jennifer Slegg · 02 Apr 2014

PPC

AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of…

By Jessica Lee · 02 Apr 2014

Content

Passable SEO Content is so Passé: Create Something Powerful & Engaging

The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help…

By Ken Mcgaffin · 02 Apr 2014

Social

How to Edit Post Copy on Instagram

Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post copy on…

By Travis Bernard · 02 Apr 2014

Social

A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and…

By Evy Wilkins · 02 Apr 2014

SEO

Google Webmaster Tools Gives More Precise Index Status Data

Google has announced the ability for webmasters to now track indexed URLs for each protocol - HTTP and HTTPS - as well as for…

By Jessica Lee · 01 Apr 2014

Content

Why Content Marketers Should Step Back From Creation and Focus On Strategy

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to…

By Nathan Safran · 01 Apr 2014

Content

Conquering Content Marketing, Step 4: Racing to Launch

For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed…

By Dan Cristo · 01 Apr 2014

Content

4 UX Tips That Will Improve Your Content Strategy

Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These…

By Brittney Sheffield · 01 Apr 2014

PPC

Marin Software’s Context Connect Helps Advertisers Identify Trends & Take Action

Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has…

By Jessica Lee · 31 Mar 2014

Video

YouTube Reveals the Secret Formula to Content Marketing Success

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they…

By Greg Jarboe · 31 Mar 2014

Social

The Complete Social Media Spring Cleaning Checklist

Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles…

By Kelly Wrather · 31 Mar 2014

Social

3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter

Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of…

By Jon Ball · 31 Mar 2014

Industry

The Smart Way to Optimize Your Amazon Sales Strategy

Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic…

By Purna Virji · 31 Mar 2014