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4 Tips to Breathe New Life Into Your Paid Search Campaigns
With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced…
How to Schedule Photo Tweets That Expand in the Twitter Feed
There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it…
How to Remove a Penalty for Unnatural Outbound Links
It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt…
6 Objectives When Creating New Content Assets
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six…
Google Madness: The Elite Eight of Google+ Local Tips
Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or…
Matt Cutts on How Google Tests Its Algorithms
Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks…
Customize the New Google Bar to Your Liking
Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in.…
AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of…
Passable SEO Content is so Passé: Create Something Powerful & Engaging
The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help…
How to Edit Post Copy on Instagram
Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post copy on…
A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started
You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and…
Google Webmaster Tools Gives More Precise Index Status Data
Google has announced the ability for webmasters to now track indexed URLs for each protocol - HTTP and HTTPS - as well as for…
Why Content Marketers Should Step Back From Creation and Focus On Strategy
Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to…
Conquering Content Marketing, Step 4: Racing to Launch
For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed…
4 UX Tips That Will Improve Your Content Strategy
Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These…
Marin Software’s Context Connect Helps Advertisers Identify Trends & Take Action
Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has…
YouTube Reveals the Secret Formula to Content Marketing Success
The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they…
The Complete Social Media Spring Cleaning Checklist
Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles…
3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter
Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of…
The Smart Way to Optimize Your Amazon Sales Strategy
Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic…