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3 Non-SEO Tips for Small Businesses Scared of Google Penalties
If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put…
The Ultimate Guide to Google AdWords Conversion Types
Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals…
3 Ways Merchants Can Gain More Visibility on Google
Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways…
Matt Cutts on How to Tell Google When Multiple Domains are Related
How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul…
Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]
The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they…
Bing Product Ads Now Open to All U.S. Advertisers
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same…
5 SEM Spying Strategies You Can Use Today to Generate More Profit
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and…
Task Analysis: The Key UX Design Step Everyone Skips
Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help…
Schema & International SEO – Everything You Need to Know
Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more…
Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google's…
Google Takes Action Against Greek Link Networks
Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for…
How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex
Chegg, a company focused on connecting college students to resources, has a seasonal business. Here's how the brand used Twitter's promoted tweets advertising, the…
5 Steps to Execute a Site Redesign Without Compromising SEO
Whether your website is outdated, isn't mobile-friendly, or you just know it's time for a redesign, you can follow these steps to successfully redesign…
3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy
Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how…
Google AdWords Conversions Help You Find the Hidden Value
An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions…
40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are…
Matt Cutts Isn’t Amused by This Guy Selling Links on Twitter
"Vince", a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google’s spam team could (and did) see…
SEO for Startups & New Businesses: An 11 Step Plan
Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build…
Why You Need to Use the Google Analytics AdWords Report
The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries,…
4 Content Activities to Help Build Real Relationships With Influencers
When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers…