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How to create an effective digital marketing strategy
A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one?
10 useful tools for writing compelling content for SEO
Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.*
Guide to Google ranking factors – Part 10: backlinks
This week in our guide to Google ranking factors, we tackle backlinks.
Understanding FTC guidelines for influencer marketing
The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these…
Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program…
Instagram interaction rate has decreased by 33% since 2015
Instagram may be among the most popular social platforms, but this doesn't mean the interaction rate cannot be affected by the increasing number of…
10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This…
How to deal with attribution fraud
While ad fraud has become part of every marketer’s vocabulary, attribution fraud - the practice of gaming outdated attribution models to justify self-serving means…
Guide to Google ranking factors – Part 9: outbound links
This week in our series of Google Ranking Factors: outbound links.
Worldwide mobile internet use surpasses desktop for the first time ever
Mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.