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Ecommerce SEO Tips for Unavailable Products From Google’s Matt Cutts
What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends.…
New Bing Ads Search Terms Report Shows Zero-Click Terms
Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The…
Will ‘Softer’ Google Panda Help Small Businesses Rank Better?
Google is working on a refresh of Panda, a "kinder, softer Panda" meant to help small businesses that may have been impacted by previous…
Android Wear: Google Reveals New Wearable Tech
Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm…
Making Sense of Big Data in Search Marketing
Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful…
Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make
An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it…
BrightEdge Unlocks Its Massive Data Cube for On-Demand Research
SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube”…
Google Penalizes German, Spanish, Italian Link Networks
Google's crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German…
SEO Website Audits: Everything You Need to Know
What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final…
How Brands Can Connect With Teens Using Social Media
Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their…
Google Search Layout Change is Here to Stay, Despite Poor Reviews
A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well…
Google Encrypted Search Hits China
While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting…
The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?
Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can…
Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014
eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop spend only…
The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues
Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through…
How Personalizing Websites With Dynamic Content Increases Engagement
Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers…
4 Reasons You Should Start Obsessing About AdWords Quality Score
Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score…
Majestic SEO Site Explorer Now Integrates With Twitter
This handy feature makes it easy for you to tweet a snapshot of any website’s linking profile, including the Link Profile Chart if it’s…
Matt Cutts Talks Google, Spam & Small Business: Do ‘Good Guys’ Finish Last in SEO?
When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites,…
AdWords Changing Video Advertising Options in April
The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third…