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SEO

Ecommerce SEO Tips for Unavailable Products From Google’s Matt Cutts

What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends.…

By Jennifer Slegg · 19 Mar 2014

PPC

New Bing Ads Search Terms Report Shows Zero-Click Terms

Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The…

By Jennifer Slegg · 18 Mar 2014

SEO

Will ‘Softer’ Google Panda Help Small Businesses Rank Better?

Google is working on a refresh of Panda, a "kinder, softer Panda" meant to help small businesses that may have been impacted by previous…

By Jennifer Slegg · 18 Mar 2014

Mobile

Android Wear: Google Reveals New Wearable Tech

Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm…

By Dan Worth · 18 Mar 2014

Analytics

Making Sense of Big Data in Search Marketing

Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful…

By Jim Yu · 18 Mar 2014

Analytics

Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make

An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it…

By John Gagnon · 18 Mar 2014

Analytics

BrightEdge Unlocks Its Massive Data Cube for On-Demand Research

SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube”…

By Jessica Lee · 17 Mar 2014

SEO

Google Penalizes German, Spanish, Italian Link Networks

Google's crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German…

By Danny Goodwin · 17 Mar 2014

Analytics

SEO Website Audits: Everything You Need to Know

What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final…

By Aaron Shear · 17 Mar 2014

Social

How Brands Can Connect With Teens Using Social Media

Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their…

By Allison Peltz · 17 Mar 2014

Industry

Google Search Layout Change is Here to Stay, Despite Poor Reviews

A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well…

By Jennifer Slegg · 17 Mar 2014

Industry

Google Encrypted Search Hits China

While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting…

By Jennifer Slegg · 17 Mar 2014

Content

The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can…

By Jayson Demers · 16 Mar 2014

Mobile

Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop spend only…

By Jessica Lee · 14 Mar 2014

PPC

The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues

Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through…

By Pauline Jakober · 14 Mar 2014

Development

How Personalizing Websites With Dynamic Content Increases Engagement

Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers…

By Judge Graham · 14 Mar 2014

PPC

4 Reasons You Should Start Obsessing About AdWords Quality Score

Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score…

By Larry Kim · 14 Mar 2014

Social

Majestic SEO Site Explorer Now Integrates With Twitter

This handy feature makes it easy for you to tweet a snapshot of any website’s linking profile, including the Link Profile Chart if it’s…

By Jennifer Slegg · 13 Mar 2014

SEO

Matt Cutts Talks Google, Spam & Small Business: Do ‘Good Guys’ Finish Last in SEO?

When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites,…

By Jennifer Slegg · 13 Mar 2014

Video

AdWords Changing Video Advertising Options in April

The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third…

By Jessica Lee · 13 Mar 2014