Latest stories
27,192 articles, newest first.
You’ll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs
Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here…
Video Helps Persuade 73% of People to Buy a Product or Service [Survey]
New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types…
Rule the SERPs: Become an Expert
Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to get clients,…
Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover
If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Google’s…
Moz + Bitly = More Link Data
Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer…
4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links
When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses…
5 Tips for Using Facebook News Feed Ads
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As…
Improve PPC Performance Now: How to Take Advantage of Seasonality
Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand…
Google is About to Penalize Spanish, Italian Link Networks
Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared that Spanish…
4 Ways to Get the Most Out of Your Next Marketing Conference
Nothing can replace the power of face-to-face engagement, networking, and learning you'll get at a digital marketing conference. With ClickZ Live New York coming…
Google AdWords Adds Consumer Rating Annotations
AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to…
26 Free Must-Have Tools for PPC Success
While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here…
4 Simple Ways to Use Web Analytics for Smarter CRO Testing
Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this…
Free Getty Images: What is Getty Giving & Getting in Return?
There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a…
Top 8 Google Analytics Reports for Managing Organic SEO Campaigns
Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already…
How to Deliver Useful Marketing With Video Resource Microsites
Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion.…
Social Media Monetization in a ‘Mobile First’ World
Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a…
12 Types of Evergreen Content That Attract Valuable Links
Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is…
Facebook Aims to Restrict Gun Sales With New Rules
Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim…
Twitter’s Vine Updates Rules on Explicit Sexual Content
Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that…