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‘New’ Facebook News Feed Redesign Now Rolling Out, 12 Months Later
Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed…
It’s BrightEdge vs. Searchmetrics in SEO Patent Case
Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge…
Take Your Sitelinks to the Next Level With Descriptions
Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a…
Link Building Basics for International Search Engine Optimization
Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might…
Matt Cutts Shares 4 Ways Google Evaluates Paid Links
Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn't?…
New UserStats Tool Uses Social Proof to Grow Conversions
UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing…
Xbox One System Update Adds Bing, New IE Search
As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows…
Investing in Big Content Assets for Big Returns
Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000…
Does Mobile Search Really Matter?
Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead…
A True Integrated Marketing Framework
Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and…
New Google Search Layout Has No Underlines, Makes Titles Bigger
Many Google users are seeing a new variety of search results. The redesign increases the font size for titles, removes underlines from links, uses…
10 Huge Online PR Mistakes You Must Avoid
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people?…
Google Improves GDN Targeting With Bizo Audience Segments
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available…
So Why Did All Those Movie Sites Lose Google Search Traffic?
Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new…
30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]
ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional…
Building Relationships (and Links) from Natural Content
You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to…
Conquering Content Marketing, Step 3: Facing the ‘Fans’
When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary…
How Content Marketing Is Changing & What We Can Do to Be Ready
Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more…
Show Me the Menu: Google Now Displays Restaurant Menus in Search Results
You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results, without you…
‘OK Google’: Desktop Voice Search is Here
Google has announced desktop voice search for Chrome has been release in beta for United States users. This functionality was publicly discussed nearly a…