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Local

How Easy is it to Spam Google Places for Business? The FBI Knows

A network engineer intentionally created fake business listings for the FBI and Secret Service without them knowing to prove a point to Google once…

By Jessica Lee · 03 Mar 2014

Analytics

Optimize Your PPC With a Segmented Performance Analysis

To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here's…

By Purna Virji · 03 Mar 2014

Content

8 Content Marketing Lessons From Improv

Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here…

By Kelly Wrather · 03 Mar 2014

SEO

5 Examples of ‘Spam Link Building Tactics’ Done Right

Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they remain valuable…

By Aaron Shear · 03 Mar 2014

SEO

Attention Small Business Owners: SEO Demands Your Involvement

As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful…

By Adam Stetzer · 02 Mar 2014

Content

Content Marketing Put a Man on the Moon, What Can it Do For You?

NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the…

By Lisa Buyer · 28 Feb 2014

Content

Matt Cutts: Write Clear, Understandable Content

Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a…

By Jennifer Slegg · 28 Feb 2014

SEO

Matt Cutts: Submit Scraper Sites That Outrank You on Google

If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content…

By Jennifer Slegg · 27 Feb 2014

PPC

Google AdWords Launches Flexible Conversion Counting

Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is…

By Jennifer Slegg · 27 Feb 2014

Mobile

Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The…

By Jessica Lee · 27 Feb 2014

SEO

Why SEO is About Pull, Not Push

It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it…

By Guillaume Bouchard · 27 Feb 2014

Development

Responsive Design vs. Task-Oriented UX Design

Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the…

By Larry Marine · 27 Feb 2014

PPC

Yandex & Google: A Big Change for Russia’s Display Ad Market

Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut…

By Michael Bonfils · 27 Feb 2014

Industry

Google Powers ‘American Idol’ Voting, See Live Results in Facebook

Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search…

By Jessica Lee · 26 Feb 2014

Social

Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher…

By Jennifer Slegg · 26 Feb 2014

Social

Twitter Adds Promoted Accounts to Search Results

Twitter advertisers will now have the option to promote their accounts in search results, the great new high exposure ad placement for advertisers looking…

By Jennifer Slegg · 26 Feb 2014

PPC

Google, Yandex Integrate Display Ad Platforms

This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad…

By Thom Craver · 26 Feb 2014

Industry

Bing Expands Timelines For a Half Million Famous People

From Prince to Vincent van Gogh, and more than a half million other famous or influential people, when you search for famous and/or influential…

By Thom Craver · 26 Feb 2014

Development

8 UX Tools Every Digital Marketer Needs in Their Toolkit

Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight…

By Erin Everhart · 26 Feb 2014

Analytics

3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your…

By Lisa Raehsler · 26 Feb 2014