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How Easy is it to Spam Google Places for Business? The FBI Knows
A network engineer intentionally created fake business listings for the FBI and Secret Service without them knowing to prove a point to Google once…
Optimize Your PPC With a Segmented Performance Analysis
To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here's…
8 Content Marketing Lessons From Improv
Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here…
5 Examples of ‘Spam Link Building Tactics’ Done Right
Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they remain valuable…
Attention Small Business Owners: SEO Demands Your Involvement
As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful…
Content Marketing Put a Man on the Moon, What Can it Do For You?
NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the…
Matt Cutts: Write Clear, Understandable Content
Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a…
Matt Cutts: Submit Scraper Sites That Outrank You on Google
If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content…
Google AdWords Launches Flexible Conversion Counting
Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is…
Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January
AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The…
Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it…
Responsive Design vs. Task-Oriented UX Design
Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before you jump on the…
Yandex & Google: A Big Change for Russia’s Display Ad Market
Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut…
Google Powers ‘American Idol’ Voting, See Live Results in Facebook
Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search…
Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow
If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher…
Twitter Adds Promoted Accounts to Search Results
Twitter advertisers will now have the option to promote their accounts in search results, the great new high exposure ad placement for advertisers looking…
Google, Yandex Integrate Display Ad Platforms
This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad…
Bing Expands Timelines For a Half Million Famous People
From Prince to Vincent van Gogh, and more than a half million other famous or influential people, when you search for famous and/or influential…
8 UX Tools Every Digital Marketer Needs in Their Toolkit
Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight…
3 Ways Merging Google AdWords & Analytics Can Improve PPC Results
Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your…