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7 Things You May Not Know About Google’s Disavow Tool
The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it launched. Here…
Matt Cutts: EXIF Image Metadata is ‘Potentially’ a Google Search Ranking Factor
EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type,…
New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers
Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the…
Google Hammers Polish Link Networks
Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in…
How to Create Your Own Awards Show & Come Out an SEO Winner
Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated…
How to Use Google Analytics Campaign Reports
Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign…
Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act
The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's…
gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data
SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience is having…
Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9…
3 Ways SEMrush Can Make SEO More Effective
Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help…
3 Ways Context Clues Reveal a Powerful Paid Search Opportunity
Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're…
Link Building in 2014 is All About Building Your Brand & Reputation
Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting.…
Google Places Updates Quality Guidelines to Include Business Descriptor
Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that…
Facebook Gives Advertisers More Targeting Options
Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which…
How to Find Keyword Conversions by URL Using Google Webmaster Tools
Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a…
Stimulate Your Search Marketing Creativity With the Random Input Technique
Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've…
Google+ Pages Dashboards Now Link to Google Analytics
If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your…
Top 10 Tips on Writing Top 10 Lists
Nearly everyone loves top 10 lists. Whether it's the most beautiful celebrities, the world's richest people, or important features you need to know about…
5 New Features of the New Google Maps
If you've used Google Maps lately, you've probably noticed a new feature here or a slight change there. Well, now Google is rolling out…
Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]
New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories…