Latest stories
27,192 articles, newest first.
Matt Cutts: Excluding Links From Google’s Algorithm Would Make Search Results Worse
Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would Google really…
Only 52% of Facebook Ad Spend is Outside the U.S. [Study]
A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend…
Link Building on a Budget
Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over…
SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi
The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a…
Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children
Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous…
Google Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number…
Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them
Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with…
Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now…
Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in with content…
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow…
Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within…
3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a…
4 Critical Elements of a Successful Content Marketing Team
The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing…
Google: Here’s How to Make Infinite Scrolling Websites Search-Friendly
Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is…
Google Tests Restaurant Menus in “Card” Results
The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and…
Why SEO Can’t Reside in a Silo
SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases…
Amazon Flow Ups the Search Ante With Augmented Reality
Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase options for…
The 18 Worst Online Marketing Pickup Lines
It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any of these…
Yelp Gets a Facelift, Puts Visual Content Front and Center
Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With…
Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success
Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for…