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5 Key Points to Consider When Choosing a Demand-Side Platform
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to…
Domaining for Links
Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you…
Google Refreshes Page Layout Algorithm
If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at…
Bing Denies Censoring Search Results, Blames ‘Glitch’
Research by Chinese freedom of speech blog GreatFire.org explained how when certain terms are searched for using Bing's international and U.S.-localized portals, some results…
3 Google Updates for AdWords, DoubleClick Advertisers
Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search…
Google Blocks ‘Racist’ Search Suggestions for UK Cities
Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple legal battles…
Google Fires First Shot in War on German Link Networks
Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent weeks, Google…
Google on How to Reach Consumers Across Devices at SES London 2014
The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you…
5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud
SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented,…
We Love Google, We Love Google Not: 6 SEO-Inspired Valentine’s Day Quotes
It's funny how when you change a few words in some quotations, you get a whole new meaning as it applies to SEO. Here…
Is Pinterest the New Darling of Retail Search?
Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest. Both online…
Matt Cutts: Bad Grammar in Comments Isn’t a Negative Google Ranking Factor
Should you worry about the grammar in your comments section? Google's Matt Cutts says no. Even if users contribute comments that aren't necessarily grammatically…
Yahoo-Yelp Partnership on the Horizon?
The Wall Street Journal reported an anonymous Yahoo employee leaked that Yelp and Yahoo could soon be partnering together soon to boost Yahoo's search…
Understanding Search Analytics: Making Better, Data-Driven Decisions
At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen…
Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014
Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned.…
Future of Content Marketing: Business & Scaling Beyond the Noise
Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a model that…
How to Generate Awareness Using PPC
The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here's what…
The Evolution of Artificial Intelligence in Search: An SEO Opportunity
It's hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming,…
Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more…
Google Unnatural Links Manual Penalty: A Recovery Guide
Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you…