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Facebook Brand Pages Testing Status Updates?
I just noticed that the SEW Facebook page now includes a status update next to the brand name. I find this a bit weird,…
Dwell Time As Ad Campaign KPI: Yes, But…
According to a study by Microsoft, comScore, and Eyeblaster, dwell time, i.e. the time spent on a site or ad, is a key performance…
38 Apps in the Google Analytics App Gallery
Google Analytics announced the launch of its Analytics Apps Gallery, offering 38 tools for marketers and SEMs to better gauge their campaign and site…
Google Generates Highest Volume of Referral Traffic to Online Video Content
A new research report by Brightcove and TubeMogul on Online Video & The Media Industry has found that Google generates the highest volume of…
Google Analytics, Conversion Tracking & Single Segment Reporting Power
There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination.
Build Links with a Killer Sales Promotion
Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure.
Labour’s View: Motivate and Mobilise — the New Media Strategy
The Labour Party harnesses the efforts of its candidates alongside its online activists with the help of Twitter and Facebook.
SES San Fran 2010 – Speaking Submissions Now Being Accepted
The SES Program Team is now accepting speaking proposals for SES San Francisco. Please remember to fill the form out completely, including a description…
Google ‘Spring Clean’ Search Results Pages
In case you haven’t noticed yet, the look and feel of Google search results have changed. A post in the Official Google Blog by…
Google Bets US$38.8M On Wind, Solar & Geothermal Clean Tech
Google said it has invested in three companies as part of its plan to push for renewable energy, including a 38.8 mln usd injection…