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Sysomos Uses Virtual Dollar Values to Calculate Social Media ROI
Sysomos, the business intelligence platform for social media, launched the beta version of its Audience service with the double ROI promise of both identifying…
Yahoo Answers Hits 1 Billionth Milestone
“Why are yawns contagious?” was the first question on Yahoo ! Answers to get a reply from the public, back in December 2005 and…
UK Election 2010: Nick Clegg and the Liberal Democrats Win the Facebook Election
According to Benjamin Cohen of Channel 4 in the UK, “Nick Clegg and the Liberal Democrats win the Facebook election.” Film at 11. So,…
Search Doesn’t Only Happen on Search Engines
Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure…
How to Collect Data Without Alienating Clients
What's best practice for gathering information from visitors to your site and how can you then use that data to your commercial advantage without…
Lib Dems’ View: How Much of an Internet General Election Has it Been?
Local U.K. online campaigning is more an evolution of existing political campaign than a whole new approach, and it's changing what an election campaign…
UK Election 2010: Betting on the Outcome
One of the differences between UK Election 2010 and American politics is betting on the outcome. In the UK, the Telegraph’s UK General Election…
Embeddable Tweets Likely to Create Signals for Twitter Search
Twitter has been smooth-talking the media community and at 5.55 PM San Francisco time yesterday, the company made an announcement on its blog for…
4 Steps to B2B SEO Accountability
There's incredible opportunity (and money) awaiting B2B organizations that do SEO right. Get on the right track by putting these four steps to use…
Google Killer? Enough Already!
All of the prospective "Google killers" have had something to offer, but none of them are near replacing Google. Here's why.