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Search Around the World: South Korea
South Koreans have a big appetite for search, social media, and user-generated content. To prosper in this tough market, you must learn how their…
Saying Goodbye to Search Engines
Is now the time for search engines to radically reinvent themselves? Consider these factors.
3m Launches Heat Mapping Tool To Improve Page Attention
Heat mapping tools and web page interactive overlays have been popular topics for the past few years and have proven handy in improving conversion…
How Much is a Google Top Spot Worth?
e top organic position drove 34.35% of all traffic in the sample, almost the combined total of positions 2 through 5 slots, and more…
Twitter Closes API Doors To Third-Party Ads
A month after releasing its promoted Tweets service, Twitter announced through its official blog that it is now blocking third-party advertisers from using its…
Yahoo Targets Emerging Markets With Nokia And Koprol Deals
Don’t get fooled by the recent reports about Yahoo and Nokia joining hands on maps, mail and chat services. Yes, they are both ageing…
Paid Search Management: Campaign Organization, Part 2
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and geo-targeting.
Beginner’s Guide to Multi-Source Attribution Modeling
How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture.
How is Google AdSense Revenue Share Calculated?
The network of official Google blogs has to be commended for the transparency in recent posts. Their admission and apology for data collecting via…
Facebook’s Zuckerberg Responds To Mounting Pressure Over Privacy Issues
The privacy issue ghost haunting online companies is once more back to the forefront of the news today as Facebook CEO Mark Zuckerberg acknowledged…