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Branding through Search: Strategies & Tactics
Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies &…
New Click Fraud Index Aims To Quantify Click Fraud Rate
Elinor Mills points to a new Click Fraud Index service that reports click fraud rate among those monitoring through its network to be 13.7…
Daily SearchCast, April 18, 2006: Danny’s 10th Year Covering Search; AdWords Conversion Tool Too Revealing?; AdSense Crawler Doing GoogleBot’s Work?; The “Lowly” Search Ad!!!; Who Has The Best Maps & More!
Today’s search podcast covers Danny having his 10th anniversary writing about search; Google’s AdSense crawler helping refresh content that GoogleBot should be grabbing; BusinessWeek…
Anticipatory Marketing
A very smart e-mail just arrived from FreshDirect, New York City’s online grocer. A building worker strike is threatened in the city this coming…
Google Australia In Need Of Female Engineers
The Sydney Morning Herald reports that Google is having a rough time finding female engineers to work in Australia. The article claims that Google…
Yahoo Buys Meedio, Gains TiVo-Like Tech
SiliconBeat reports that Yahoo has purchased Meedio, a company that creates home automation software that runs on TVs, PCs, touchscreens, and wireless PDAs. The…
E-mail Authentication At Critical Mass?
In its 2003 Project Lumos white paper, the ESPC outlined the path to curbing spam, phishing, and other abusive e-mail practices. In it, the…
Search Ad Providers Gaze into their Crystal Balls
Is search advertising slowing down, or just getting started? What new distribution channels are likely to open up in the coming months? Will traditional…
comScore: Google Leads On March 2006 US Search Share
You may have seen some rumblings a couple of weeks ago about Google being up in search traffic compared to competitors, based on comScore…
Bill Slawski Joins SEW Blog As Patents & Search Research Correspondent
Bill Slawski’s done a great job exploring what various patents might reveal about how search engines operate on forums and at his own SEO…
Trademark Concerns Arise in Australia Over Search Ads
The Age reports on possible legal repercussions of buying a trademarked keyword names. Telstra, an Australian based telecom company, was buying the name AAPT…
Search Ads Getting More Attention From Big Advertisers
The Wall Street Journal ran an article named Once-Wary Industry Giants Embrace Internet Advertising yesterday. It discusses the recent shift in large retailer ad…
TechCrunch Rates Yahoo Maps The Best Mapping Service
TechCrunch has an outstanding review of mapping services offered by Yahoo, Google, MapQuest, Ask.com and MSN. The review takes you through scoring on views,…
Ask.com Remembers San Francisco’s Great Quake Of 1906
As a native Californian, plus having had my mother and sister live in San Francisco for twenty years, the Great Quake Of 1906 is…
Divining the Future of Search Advertising
What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference…
Divining the Future of Search Engine Advertising
What does the future hold for search advertising? Thousands of people attending the recent Search Engine Strategies Conference in New York packed the conference…
Yahoo Adds New Senior Managers
News.com reports that Yahoo has named Ash Patel as Yahoo’s new chief product officer and Qi Lu as Yahoo’s senior president of engineering for…
Keyword Prices Drop Slightly In First Quarter 2006
Fathom Online releases a report that shows that keyword prices, on average, have dropped from $1.43 at the end of 2005 to $1.39 in…
My Decade Of Writing About Search Engines
Ten years ago today, I first starting writing publicly about search engines. If we had blogs back then, I suppose I would have been…
Conversion Value Revealed When Using Google AdWords Conversion Tracker
When using the Google AdWords Conversion Tracker, you just may be revealing more about your conversion values than you might realize. When using the…