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What the Heck is Connected Marketing?
SES San Francisco attendees today are learning all about how to integrate marketing tactics, such as offline advertising, paid search, search engine optimization, social…
Optimizing Display
Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth.
Going to SES San Francisco to See New Products in the Expo Hall
I mentioned 10 days ago that one of the reasons why senior executives attend their industry’s most important events is to ” see new…
Targeting Your Facebook Messaging For the Greatest Impact
Understanding your audience and interacting with them appropriately is the key to unlocking your success on Facebook. Get to know them, figure out what…
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser’s Campaign
Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search…
Your Blog…Your Best Friend, Or Your Worst Enemy
Is your blog off topic? Having an on-site blog can help your online efforts or greatly detract from you from your SEO and site…
Twitter Adds ‘You Both Follow’ Section – Are You Seeing It Too?
Whilst connecting with new and friendly Twitter users, I just noticed a new section entitled ‘You both follow’. The section expands on the their-username/follows_in_common…
Redefining Search-Engine Friendly Website Design
The term “search-engine friendly design” has always been misunderstood by many people: usability professionals, web designers/developers, information architects, advertisers, and even search engine marketers.…
25+ Easter Eggs Kids (& Adults) Can Discover On Wolfram|Alpha
Have a look at some of Wolfram|Alpha's answers to children's most annoying questions, plus some cool stuff for parents.
Twitter Mobilizing Sharing
Twitter is also boosting its mobile interaction but mostly the news mobilizing attention on the chirpy company is the launch of its own Twitter…