Analytics.
Clickable Updates Search Ad Management Tool, Includes Emerging Google Ad Formats
Clickable has released the newest version of their search advertising management tool. The version is Clickable Pro 2.0 and includes: Emerging Google Ad Formats – including Image (banners),…
YouTube Continues Online Video Dominance in December 2008
comScore has released online video data for December 2008, and, as expected, Google-owned YouTube continued to dominate the field. YouTube accounts for…
Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher…
Super Bowl Ads: The Good, The Bad and The Ugly
Funny how the Super Bowl interaction with the web differed so much from the recent inauguration. Twitter which had doubled its capacities…
Yahoo’s Search Ad Share Drops 40% in UK for Q4 2008
Yahoo’s Q4 UK search advertising share dropped from 13.9 percent in 2007 to 8.4 percent in 2008, a 40% decline. Making things…
Track Those Alternate Conversions
It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But…
Top 10 Newspaper Sites See 16% Growth in December 2008 Web Traffic
Newspapers may be struggling these days but it’s not for lack of web traffic, at least for the top ten newspaper sites.…
AdMob Launches Offering for Android Applications
AdMob has announced the launch of its Android application advertising offering. This allows developers to monetize their apps via a mobile banner…
Advanced Keyword Research Checklist: Using Multiple Datasets
Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there…
Global Internet Audiences Exceeds 1 Billion in December 2008
Last month, the global internet audience surpassed 1 billion, according to comScore. Asia-Pacific leads the pack at 41 percent share with Europe…
Writing Sales Copy For Conversions, Part 2
Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the…
Google Holds, Yahoo Gains Search Ad Share in Q4 2008, According to Efficient Frontier
Efficient Frontier has released a search engine advertising report for the fourth quarter of 2008. They found that Google held onto its…
Search Engine Share Remains Flat Month-Over-Month in December 2008, According to comScore
comScore has released its December 2008 search engine share rankings. Despite a 3% increase in overall searches, the share among the search…
Forget Behavioral Targeting, Body Targeting Could Soon Be ‘The Thing”
We soon may be able to give a search engine information on our body size and outstanding features and get true tailored…
Realtor Century 21 Moving Its TV Spend To Online Advertising
One of the largest national realty companies, Century 21, has decided to move a large part of their TV advertising budget for…
Nielsen Online December 2008 Search Engine Share Rankings
Nielsen Online has released its search engine share rankings for December 2008. Google had a big year-over-year gain with Yahoo, AOL and…
Online Display Ad Pricing Drops in Q4 2008
Pubmatic has released online ad pricing data for the fourth quarter 2008. They found that ad pricing dropped in Q4, likely due…
Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards
Four advertising groups have announced plans to collaborate on privacy standards for online behavioral advertising data. The four groups are: The American…
Women Aged 30-39 Spend Most Time Viewing Internet and TV Simultaneously
A new report from Integrated Media Measurement Inc. (IMMI) shows that the group that women aged 30-39 are the group that spends…
Internet TV: What Do Users Want?
Last week at CES, several TVs that were internet-capable were rolled out for the world to see. So what do consumers plan…
Lies, Damned Lies, and Statistics
Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the…
Web Analytics Association Releases 2009 Outlook Survey Data
The Web Analytics Association has released data from a survey conducted about analytics proffesionals’ plans for the coming year. Here’s what they…
Web Application Delays of 5 Seconds or More Significantly Affect Business Performance
If you have web applications as part of a linking strategy or other online marketing strategy, be sure you don’t have delays…
Two New Free SEO Tools Released by Bruce Clay
The folks over Bruce Clay have released two new SEO tools and the best part is that they’re free. The first one…
Paid Search Spend up 12% in Q4 2008
Paid search spending was up 12% in the fourth quarter of 2008 compared to the same quarter in 2007, according to SearchIgnite.…
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