Analytics.
Outsell forecasts that online spending will overtake print in 2010
According to Outsell, spending on online advertising and marketing will overtake print in 2010 for the first time. The research and advisory firm’s annual forecast predicts companies will…
Coremetrics Latest to Add Facebook Analytics
Measuring the world’s most popular social network is taking the web analytics industry by storm. Last week, Webtrends unveiled its Facebook measurement…
Measuring Social Media with Web Analytics, Part 1
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two…
Webtrends Adds Facebook Measurement Capabilities
Analytics solution now gives even broader view of total online marketing strategy by including major social network. Social media measurement is one…
Using Linkscape Metrics to Prioritize Link Building Campaigns
How to get the most out different backlink reports and generate high value link targets.
Reply.com Files for IPO
Local advertising platform Reply.com has filed a registration statement on Form S-1 with the SEC for a proposed initial public offering (IPO)…
Bryan Eisenberg shares 21 secrets of top converting websites at SES London 2010
So, what is a New York Yankees fan doing at SES London 2010? Well, if you are a marketing speaker like Bryan…
Americans conducted 15.2 core searches in January 2010
comScore has just announced its monthly qSearch analysis of the U.S. search marketplace. In January 2010, Americans conducted 15.2 billion core searches.…
Covario Unveils Display Ad Management Software
The San Diego-based company builds on connection between search and display. At their annual customer conference this week, Covario unveiled their new…
Google Reigns Supreme in Q4 2009 Adgooroo and SearchIgnite Reports
It’s no secret that Google had a strong fourth quarter to end 2009. Their earnings last week showed it and we’ve already…
Virtual Pageviews — Ways to Measure so Much More With Analytics
Virtual pageviews and more detailed event tracking now allows Web site owners to get granular and create data to use when making…
Dear Avinash: Kaushik answers search, SEO metrics, and analytics questions
Back on January 12, 2010, Avinash Kaushik, co-founder of Market Motive Inc. and best-selling author of Web Analytics: An Hour A Day,…
comScore Shows Bing Growing in December 2009 Search Rankings
When Hitwise and Nielsen both released their December 2009 rankings and it showed Bing as dropping, I had a hunch that comScore…
Google Dominates in Hitwise December 2009 Rankings
Yesterday, we learned that Google gained while the other lost search market share in Nielsen’s December 2009 rankings. That scenario played out…
Kiss Your Phone Leads Goodbye
Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms.…
Searches for ‘Apple Tablet’ on the Rise
After years of speculation, Apple is finally expected to unveil its new tablet product at the end of the month. There is…
Avinash Kaushik to keynote at SES London and SES New York 2010
Avinash Kaushik, author, blogger, and Analytics Evangelist for Google, is one of my heroes. And he’s giving the morning keynote at SES…
E-Commerce Holiday Shopping Ends Up 5% for 2009 Season
The 2009 holiday online shopping season began with a 3% increase over 2008. But as the season progressed, so did the shopping.…
Solve Your Call Tracking Problems Now!
Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and…
eBay Holiday Purchases via Mobile Triple Over Last Year
eBay is seeing a big payoff for getting into the mobile game early. Their iPhone app has been downloaded by 6 million…
Emotional Motivators in Landing Page Optimization
Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Because you don't know much about them individually,…
Online Shopping Up By Double Digits Last Weekend Before Santa Comes
If you want to avoid the malls, find a good deal or are snowed in, then doing a little holiday shopping online…
Last Tuesday Sets Online Shopping Record, Breaking the $900 Million Mark
Experts were predicting that last Monday, December 14 would be “Green Monday” or the biggest online shopping day of the year. But…
Shoppers Finding Best Deals Online
Recent data released by Performics may shed light on some of the trends we’re seeing in online shopping this holiday season. Their…
Kenshoo Branches Out with New Local Search Management Platform
Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an emerging niche:…
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