Analytics.
New in Google Analytics: Real-Time Conversion Report
Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to…
New Google Analytics Interactive Tool: Customer Journey to Online Purchase
The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site's…
Driving Consumer Insights With Mobile Analytics
Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to…
Google Site Speed Study Says the Web is Getting Faster
The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load…
Unruly Launches Real-Time Analytics Dashboard for Social Video
Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users…
Top 5 Reasons Against Implementing a Tag Management Solution
Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own…
Landing Page Optimization: How to Identify Testing Opportunities
Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page…
Reaching the Golden Mean of Branded to Non-Branded Traffic
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors,…
How to Kill Self-Reported Data
Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are…
Big Data – Has It Blinded Us With Science?
There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present…
Using Multichannel Funnels in PPC
While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution…
Google Analytics Adds 2 New Reports: Data Hub Activity & Trackbacks
Google Analytics has revamped its social reports. The Data Hub Activity report shows a timeline of activities and offers filtering by network,…
How to Turn Your Failed Tests into Winners!
Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed" tests. Embrace…
Google Universal Analytics Now Open to Everyone
Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance,…
The Truth About Bounce Rate: Why Context Matters
If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how…
SEO Diagnostics: Proactive and Reactive Diplomacy
When analyzing your SEO world, it's important to make a non-biased diagnosis of your progress. Use search engines to proactively study your…
2 Deceiving Facebook Insights Metrics
Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to…
Why Competitive Benchmarking is Integral to Paid Search Success
Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of…
Pinterest Web Analytics Launches for Verified Websites
Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better…
Top 5 Arguments For Implementing a Tag Management Solution
Tag management systems have matured and offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your tags. If…
Mining Social Data to Create a Content Strategy
You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to…
Top 5 Google Analytics Changes You Might Have Missed
These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the…
Align These 3 Creatives to Drive More Conversions
There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display…
How to Configure & Track Google Analytics Goals for SEO
There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking…
Conversion Rate Optimization the Right Way: Tying in Qualitative Data
The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an…
Page 14 of 55