- 2
- articles
- 2016–2018
- on Search Engine Watch
- Analytics
- most covered
Author
Deren Baker
2018
Analytics
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to…
2016
Analytics
How to create insights from consumers’ click histories
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about…