Social.
Big Brand Facebook Ad Image #FAILs
Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to…
Is Optimized CPM the Solution to Your Facebook Ad Performance Woes?
Two brief case studies examine how Facebook’s Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating Likes, and…
Optimizing Second Screen Engagement: Lessons for Brands From Twitter
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent. Twitter…
Can We Please Stop Hyping Social as the Marketing Messiah?
Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social…
In Search for New Pope, Vatican Embraced Twitter, Facebook & Google
Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a…
The Marketer’s Guide to Social Media at SES New York #SESNY
Whether you’re just starting to invest in social marketing for your business or are looking to take social to the next level…
Twitter Turns 7: Now With 200 Million Active Users
Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users…
Pinterest Redesigns Site, Adds 3 More Features
Pinboard-style social network Pinterest has had a makeover, with fresh features and a simpler and cleaner design. Invitations have already been sent…
New Targeting & Tools for Small Advertisers on Twitter
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers…
Winning the Search & Social Game of Thrones – Q&A With Bing’s Duane Forrester
Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO…