Social.
Twitter Launches Keyword Targeting in Timelines
Twitter's keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as…
Social Tragic-ology: How Brands Learn to Be Part of Real News
In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people and brands…
Bing Adds “Pin it” Button in Image Search
Separate from Bing's social sidebar efforts, the folks at Bing have added a "Pin it" button to the Bing image search results.…
Brands Can Now Target Facebook Users Based on Activity Outside Facebook
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers…
Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to BIA/Kelsey. The jump would represent a growth…
How Will Google Glass Change Internet Marketing?
Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead,…
Streamlining Social Content Promotion
Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help ensure that…
Linkedin Now Lets You Mention People and Companies in Updates, Comments
Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network…
What Our Favorite Celebrities Can Teach Us About Managing Brands Online
Marketers can learn a lot from monitoring celebrity social channels We can watch to see how each celebrity brings their brand to…
How to Avoid PR Disaster With a Social Media Policy
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior,…