Social.
Search Ads Yield 68% More Revenue per Conversion When Integrated With Social
Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results.…
3 Paths to Marketing Success From Personal Brands
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel…
Google & Bing Now Showing LinkedIn Rich Snippets
When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature…
New Facebook Test: Popular Pages In Your Area
Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the…
Facebook Update Targets News Feed Spam: Posts ‘Explicitly’ Asking for Likes, Comments, Shares
Facebook is planning to crack down on these calls to action, calling the practice "like-baiting." Now, if a business or website asks…
How to Schedule Photo Tweets That Expand in the Twitter Feed
There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is…
How to Edit Post Copy on Instagram
Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post…
A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started
You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen…
The Complete Social Media Spring Cleaning Checklist
Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your…
3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter
Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value…