Social.
Social Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits…
Facebook Lookalike Audiences Helps Target Ads at Lower CPA
Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook, advertisers can…
66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]
Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social…
Followers of Top 100 Brands on Google+ Grow 9,400%
The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10…
Pay by Tweet: Twitter Teams With American Express on Hashtag Payments
American Express is working with Twitter on a payment system that will let people spend money with short messages. Tweeting a hashtagged…
NASA Google+ Hangout Features Astronauts on International Space Station
NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will…
Twitter Brings Older Tweets to Redesigned Search Results
Twitter is rolling out an update that will help users find older tweets in search results, rather than only tweets from the…
Online Newsrooms Grow Up, Go Social, Get Optimized
Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom…
Global Social Media Trends in 2013
Social media on a global scale shows no sign of slowing down. In 2013 the big stories to watch will include continuing…
3 Social Lessons for Brands From the Super Bowl Blackout
The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show…
Marketers, Consumers Favor Email Over Social Media [Report]
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the…
Make the Most of Your Social Media Interactions: 9 Tips
If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine tips will…
Can Facebook Graph Search Disrupt the Google Habit?
Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search…
Will the Qubits Crowdfunding Campaign Succeed?
Does the Qubits crowdfunding campaign have what it takes to achieve the $9,000 fundraising goal or more? It’s a great consumer product…
Bing Tags Expands to a Larger Audience
Bing is now allowing you to make your tags public. In the past, search results pages you were tagged in were only…
Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?
The potential for Facebook’s new Graph Search feature is huge. It is going to take some time (several months at the earliest)…
Social Media Link Building
Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't,…
Bing Further Bolsters Social Results With 5x More Facebook Content
In the wake Facebook unveiling Graph Search, Bing is now adding more Facebook data into its social sidebar results. Bing has added…
What the 200 Million Milestone Means to LinkedIn Users
LinkedIn's new member count means more business people to network with on LinkedIn – but also more people to compete with. Here's…
Facebook Graph Search: What About Bing?
Conducting a web search on Facebook will return a new search results page featuring a two-column layout. On the left, you'll find…
Facebook Graph Search: How to Increase Your Page’s Visibility
Looking to take advantage of Facebook Graph Search, the social network’s new and improved internal search engine? Facebook offered a few basic…
Facebook Introduces Graph Search
Facebook's new Graph Search isn't a product that will compete against traditional web search of Google and Bing. This is about filtering…
Small Business Social Media: 3 Tips to Get Started
Setting yourself up for success and having realistic expectations will start you on the path to a successful social media campaign. For…
Want to Message Mark Zuckerberg on Facebook? It’ll Cost You $100
Facebook will let its billion users send a message directly to its boss, Mark Zuckerberg, but only if you pay #100 for…
LinkedIn Now Has More Than 200 Million Members
Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the…
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