Social.
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted 'truths'. B2B can't work on Facebook or Pinterest. Instagram is a waste of…
Remembering Klout: how ‘influence’ has changed over the years
It may not be easy to consider yourself a social influencer, but this makes it more challenging, and usually more rewarding.
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that…
Can artificial intelligence save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the…
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of…
How to use visual social media part one: Instagram and Pinterest
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential…
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in…
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*
A comprehensive guide to advertising on Facebook
Facebook isn't new to advertising, but it seems to be moving in a very interesting direction by launching many new features that…
Six unusual steps for a successful Twitter lead generation campaign
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if…