Topic

Social.

Where search meets social platforms, communities, and the conversations that drive discovery. 1,682 articles
Social

The science behind shareable content

In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content…

By Rebecca Sentance · 08 Jun 2016

Social

How to actually engage influencers on Facebook

Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building…

By Ann Smarty · 06 Jun 2016

Social

SEM too competitive? Here are three alternatives for building your customer base

For those with smaller budgets who are trying to maximize efficiency in a competitive landscape, being able to pay for these higher…

By Sana Ansari · 18 May 2016

Social

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?

By Sophie Loras · 05 May 2016

Social

23 up-to-date stats and facts about Instagram you need to know

Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with…

By Christopher Ratcliff · 20 Apr 2016

Social

Twitter introduces better targeting with its new Ad Groups tool

Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation.

By Tereza Litsa · 20 Apr 2016

Social

12 valuable marketing lessons from Snapchat’s success

Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become…

By Tereza Litsa · 15 Apr 2016

Social

Seth Godin: Nobody makes a purple cow by sticking with what’s safe

Yesterday’s over. Being different is what’s going to help you win tomorrow – not simply repeating your previous success. A century ago,…

By Mike Obrien · 14 Apr 2016

Social

11 tips on how to optimise Pinterest pins for SEO

Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with…

By Tereza Litsa · 08 Apr 2016

Social

24 slightly depressing stats on the ‘fall’ of Twitter

Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last…

By Christopher Ratcliff · 05 Apr 2016