Social.
Linkedin Now Lets You Mention People and Companies in Updates, Comments
Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and conversations. Name…
Big Brand Facebook Ad Image #FAILs
Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to…
Is Optimized CPM the Solution to Your Facebook Ad Performance Woes?
Two brief case studies examine how Facebook’s Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating Likes, and…
Optimizing Second Screen Engagement: Lessons for Brands From Twitter
Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent. Twitter…
Can We Please Stop Hyping Social as the Marketing Messiah?
Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social…
In Search for New Pope, Vatican Embraced Twitter, Facebook & Google
Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a…
The Marketer’s Guide to Social Media at SES New York #SESNY
Whether you’re just starting to invest in social marketing for your business or are looking to take social to the next level…
Twitter Turns 7: Now With 200 Million Active Users
Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users…
Pinterest Redesigns Site, Adds 3 More Features
Pinboard-style social network Pinterest has had a makeover, with fresh features and a simpler and cleaner design. Invitations have already been sent…
New Targeting & Tools for Small Advertisers on Twitter
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers…
Winning the Search & Social Game of Thrones – Q&A With Bing’s Duane Forrester
Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO…
Facebook Adding Hashtags #AboutTime
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. There has…
Google+: A Quick Start Guide
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the…
Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY
Responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social…
LinkedIn Endorsements: The New “Poke”
LinkedIn has given people a new way to “poke” somebody – one which isn’t awkward for anyone involved, benefits the recipient, and…
Creating a Social Engagement Plan in 4 Steps
A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You’ll want to think…
6 Social PR Secrets to a Better Website
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here…
Facebook’s New Look News Feed Adds Multiple Feeds, Bigger Images
Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. The social network today…
Why Bloggers Aren’t Interested in Your Brand
There are three killers when your outreach team is pitching: if your content doesn't offer bloggers (and their readers) what they want;…
New Look Facebook News Feed to Debut March 7
Invitations have been sent out summoning media to "see a new look for News Feed" at an event this coming Thursday starting…
Social Signals & Search – Reading the Tea Leaves
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can…
SES New York Keynote Speaker Says Internet is TV’s Best Friend
According to Mike Proulx, the Internet has become TV’s best friend. Proulx, the opening keynote speaker at SES New York 2013, will…
8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
Technology change is a constant but marketers can’t forget people don’t change. AimClear CEO Marty Weintraub shares methods to expand your social…
Twitter: The Shortest Distance Between You & What Interests You Most
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing…
Promoted Tweets: Is a Picture Worth 350% More Clicks?
A recent photo in a tweet vs. no photo in a tweet experiment revealed that a linked photo results in 120 percent…
Page 20 of 63