Social.
5 #GivingTuesday Campaigns That Won (and 3 That Lost)
We’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet…
What exactly is a marketing cloud, and do you need one?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the…
11 Ways to Hack the LinkedIn Pulse Algorithm
LinkedIn Pulse is LinkedIn's version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users to see…
Workplace by Facebook: a reality check
There’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company…
Influencer marketing: where we’re headed in 2017
In 2017, we’ll see influencer marketing grow up to become a more meaningful and practical marketing tactic.
The problem with Facebook’s miscalculated metrics
As the most popular social platform the expectations are high and Facebook's ambitious plans that keep growing year by year bring out…
Three major developments that will shape multi-channel marketing in 2017
As we close out the year, what are some of the major developments that are likely to shape multi-channel marketing in 2017?
6 tools for a better, smarter social media influencer campaign
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
7 Timeless Reasons Why & How Content Goes Viral
So what makes content go viral? And what makes people participate in these phenomena?
Marketers now turn to social for product launches
When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now…