SEO.
Why is My Health Care Competitor Outranking Me?
One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location.…
Link Building A-Z Guide – Definitions & Terms
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful…
Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study]
One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the…
What is ‘Pure Spam’? 10 Examples From Google
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a…
Google Doesn’t Care if it Ranks Your Site Properly
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site…
Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time
Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's…
The Ultimate Platform Migration and Redirection Plan for SEO
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the…
How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take…
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in…