SEO.
Linkbait in 2007
Over at Search Engine Land, guest blogger Nick Wilson offers up a 2007 Guide To Linkbaiting. He outlines the risk/reward potential of three types of linkbait: textual, site-based…
What’s Worth More, the Review or the Links?
One of the most refreshing things about the blogosphere (in its infancy) was that it had the potential of being an authentic…
PR Newswire links press releases to Technorati
In a press release issued today, PR Newswire and Technorati announced that readers of PR Newswire’s press releases can track reactions from…
Mike Grehan Back With New SEO Brand
Even while the last vestiges of his former company, MarketSmart Interactive, are absorbed into the Think Partnership borg, Mike Grehan has set…
The Bigger Question of SEO
Is SEO rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value…
Exposure Works
Here’s another great example of brand banners impacting search campaign results. According to Chief Marketer, “a group exposed to display media was…
Research Beyond Google
This is not new, but I wanted to share an incredible blog post from Jimmy Atkinson at Online Education Database. Research Beyond…
Branding Buys in the Social Whirl
Maybe it’s time to consider brand-oriented SEM buys. We know that Gen Yers embrace brands within social environments like MySpace and Facebook.…
Bloggers Produce the Hottest Keywords?
In DM News, Andy Beal recommends that you search blogs to find the hottest keywords. There’s a nice bit of logic there,…
Pandora’s Opened Her Box
Without prior permission from its listeners, Pandora has enabled complete searching of individual music preferences. All in the name of community sharing,…
News search terms vs. web search terms
Danny Sullivan of Search Engine Land has written a detailed analysis entitled “The Lies Of Top Search Terms Of The Year” that…
The Holiday Wish List
After Peace for all mankind, what do web publishers really want for the Holidays? Harmony: buying that truly works the same way,…
The Link Building Conundrum – Eric Ward’s View
Over the past year, there has been much talk about link building, in most cases specifically related to buying links. As Barry…
Malicious Tagging and the Slippery Slope
Malicious tagging is defined as “injecting keywords or for self-promotion in general.” We wonder where the slippery slope begins on this one.…
Keyword Research Best Practices
Barry pointed out a great response to thread at Search Engine Watch forums by Paid Search Guru Ian McAnerin. A member had…
Jaxtr Providing Phone Links To Social Networks
Jaxtr launched a phone application that connects people at social networks and blogs without needing to download a desktop application. Basically you…
ICANN To Launch dotAsia Domains
The .asia domains will be made available soon, ICANN revealed at a conference in Brasil yesterday. The new domain grew from the…
Yahoo! Partners With New Zealand Telecom
Forbes reports that Yahoo! through a joint venture with the 7 Network in Australia have partnered (51/49%) with Telecom New Zealand Ltd.…
Google Employees To Be Able To Auction Options
In a move to possibly retain and gain employees, Google has developed a method for its non-executive workers to auction their vested…
Search + Display = Engagement
A couple of recent reports have confirmed what many SEMs already know: a mix of search and display advertising campaigns produce the…
A Closer Look at Hitwise’s Search Intelligence Tool
Continuing our reviews of keyword research tools, guest writer Christine Churchill takes a deeper look at Hitwise’s Search Intelligence tool in today’s…
Up Close with Keyword Research Tools
Keyword research is one of the most important aspects of creating a successful search marketing campaign, regardless if you’re working on organic…
Optimizing Search for the Visually Impaired
Those of us with good eyesight often don’t give much thought to the challenges visually impaired users face in reading, much less…
Linkbombing Against Anti-Martin Luther King Jr Site
In case you missed it, there’s a new link bombing campaign underway to try and reduce the rankings of an anti-Martin Luther…
Social Search Manipulation: Case Study
Niall Kennedy has one of the most thorough write-ups on why search spam exists with his article “The Spam Farms of the…
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