SEO.
Meet the Egyptian Repairman Who Outranked Google
When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How…
6 Reasons Your Site Isn’t Making Money: It’s Not Me, It’s You
Many people are quick to blame the SEO when their sites don't make money but it often comes down to other factors,…
Longer Search Queries Are Becoming the Norm: What It Means for SEO
Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.
The Collateral Damage of Google’s Link Policy
While big brands and authoritative websites are doing fine, smaller SEOs continue to struggle with the changes Google has made to its…
Bing Adds Automated Rules to Streamline Campaign Management
Bing's new addition of automated rules helps advertisers avoid lots of manual work.
Beyond Links: Why Google Will Rank Facts in the Future
Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be…
How To Hire A Great Link Builder
Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more…
Google Now on Tap Makes App Search Optimization More Critical Than Ever
Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the…
Linkophobia: Fear of Link-Building
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
The Importance of Ad Extensions – Five Ways to Create That Personal Touch
Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better chance to…